John Padgett, Carnival Cruise chief experience and innovation officer, outlined the company’s digital and guest-centric strategy in a keynote at the recent ICX Summit conference.
Much discussion in retail marketing today focuses on the need to improve the online shopping experience. Glossier is not only addressing this challenge, but is taking a unique approach by facilitating communication among customers.
Consumers want more products and fast access to products. Retailers want to sell as much product as possible. An endless aisle strategy can deliver on both but retailers need to ensure the customer experience is well thought out, according to experts.
Digital signage works when it comes to increased sales, stronger customer engagement and meeting consumer needs. But it requires a strategy and objective well before the hardware and software decision.
Bryan Laing, vice president, client service, IDL Worldwide, explains why connecting with consumers on a deeper, more personal level through physical storytelling, reinforced by digital experiences, can help brands differentiate themselves and bring their brands to life.
Rafik Hanna, senior director, All Access, at Taco Bell will share insight on how the brand is winning big with customers due to its digital transformation strategy at the upcoming Interactive Customer Experience (ICX) Summit taking place next month in Texas.
Wanda Cadigan, vice president, commerce, at Sitecore, says the fate of Toys R Us is a prime example of the slippery slope in partnering with Amazon. Brands, she says, need to delight customers at every stage of the buying lifecycle.
Retailers that engage customers using today's highly sophisticated digital and mobile tools are finding that these initiatives deliver greater customer satisfaction, loyalty and sales.
Curt Marvis, CEO and co-founder of QYOU Media, explains how retailers can take advantage of DOOH now that customers are watching more video than ever before.
With the close of 2017, a year which brought big news in retail customer experience strategy, technology and trends, Retail Customer Experience shares a hefty list of industry watcher expectations for the new year.
Retail Customer Experience readers love getting insight from those in the trenches, and this year's top five articles illustrate that hunger.
The furniture and décor retailer is making online shopping easier and more satisfying for consumers wanting to know how a product will look at home before they take the purchase plunge.
Digital Signage Today Editor Bradley Cooper encounters a Walmart shelf-edge display that failed to get its message across. Instead of a heartwarming holiday video, it delivered a buffering, stuttering mess.
Chris Robinson, CEO at Yonder Digital Group, explains why U.K.-based online retailers will lose if they don't realize when consumers are shopping and when they need online support.
Harriet Green, general manager for IBM Watson Internet of Things, customer engagement and education, explains how retailers must welcome an early adopter mentality. Retailers need to embrace innovations such as artificial intelligence and cloud to introduce new ways to differentiate their brand.
Chip Bell explains how retailers can achieve stress-less success during the hectic season by acting as a host, not as a slave.
Andrew Fegley, president of Remarketable, outlines innovative ways to keep driving revenue this holiday retail season through next-generation remarketing.
Premier gourmet food and gift retailer debuts updated brand look, feel and tone, from its website to its catalogs and across social media. It's all focused on elevating the retail gift-giving customer experience.
David Rosen, digital transformation technologist and strategist,TIBCO Software, shares how industry leaders, like Amazon, are laser focused on innovating the best means to continuously drive a positive customer experience, all while reigning in costs.
The retailer is tapping a new creative platform developed by consultancy Persuasion Arts & Sciences to refresh the brand, build deeper engagement with customers and better connect with new customers.