Coherent Path President and CEO James Glover maps out why marketers need to move away from serving up the same email campaigns and a reliance on heavy discounting to promote products. Marketers need to prioritize what customers are invested in and build a balanced email content "diet" for each consumer.
Dan Chester, VP and retail practice leader at ForeSee, explains why it's more important than ever for retailers to improve conversion metrics.
Velocity Worldwide CEO Enda McShane explains why retailers must be conscious of the need to have actionable insights into who customers are, why they shop, and how best to connect with them. The failure to fully understand their own consumers, he says, leads marketers to lose valuable business and potential purchases.
Chris Petersen explains how and why raditional retail has transformed from product-centric to people-based.
Is your customer experience plain vanilla, leaving absolutely no imprint at all on your customer's memory? How would your customers' stories about your business sound to prospects? Chip Bell recommends using a scenography audit.
Dan Carney, senior vice president of operations at Limelight Networks, explains how mobile devices are having broad implications across the retail landscape, specifically when it comes to consumer expectations of the online experience.
Gil Larsen, VP, Americas at Blis, explains why in the geolocation business, accuracy is paramount. As he shares, it's all too easy to fuel an otherwise perfect campaign with dirty data, rendering it null and void, or pinpoint an individual to within five meters of their location, only to find you targeted the wrong person.
Digital chiefs from legacy and new brands share insight, advice, tips and strategy when it comes to designing the store with digital in mind.
A one-hour free webinar on July 27, hosted by Adobe, will offer actionable insights and tips for retailers striving to craft a successful customer journey.
Attendees at the Interactive Customer Experience Summit in Dallas took advantage of a chance to find out first hand during a panel featuring seven millennial shoppers.
From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab is developing and designing innovations that are driving a robust customer experience.
Experts offer tips, advice and insight to help retailers develop an engaging and rewarding customer experience between online and offline.
The need for retailers to have a single customer view to ensure a consistent positive experience, across all the channels via which they interact with shoppers, has only grown more critical as the number of channels and the volume of customer data generated has increased.
the window of opportunity for retail marketers to know, reach, convert and engage their customers has dropped to just eight seconds. The key to reaching them is to create an adaptive customer experience.
Understanding the consumer is just one part of the equation for Crate & Barrel. The key, as a top leader explained, is knowing what a consumer is looking for, helping them find it easy and quick, and driving the purchase forward.
Todd Enders, VP of product marketing for Salesforce Service Cloud, shares insight and tips to unlocking rewarding customer experiences that will drive sales and customer loyalty in a live one-hour event April 25.
Lowe's customer experience innovations is moving at the speed of light, advancing robotics, apps, AR and VR technologies to make home improvement shopping easier and more rewarding.
The card network said its new partnership with the software company will focus on restaurants, hotels and retail stores.
The year 2016 was one of technology, big changes and big steps by retailers aiming to boost and hone the customer experience. Here's a look back at the big news and advancements.
A First Data study reveals e-gift card usage is on the climb, driven by those ages 18 to 34. The biggest card buyers are those ages 35 to 54. The main reason is convenience.