1-800-Flowers.com delivers another AI shopping channel to meet gift givers wherever they're shopping

1-800-Flowers.com delivers another AI shopping channel to meet gift givers wherever they're shopping

The online florist and gift retailer is tapping artificial intelligence technologies, such as Google Assistant, to ensure it's always in quick reach of customers.

Avoid these 8 mistakes and be a winner in personalization

Avoid these 8 mistakes and be a winner in personalization

Kibo CMO Tushar Patel outlines eight very avoidable, mistakes retailers make with regards to personalization.

The overlooked weapons in your retail marketing arsenal

The overlooked weapons in your retail marketing arsenal

Karey Crump, senior director, product marketing at Blackhawk Network, discusses why marketers should use branded gift cards and egifts to attract new customers and deepen relationships with existing ones.

Merchants should highlight mobile self-service usefulness to consumers

Merchants should highlight mobile self-service usefulness to consumers

Do consumers see the value in every self-checkout option available to them from different restaurants and retailers?

Breaking down silos: 3 strategies for winning the digital customer experience race

Breaking down silos: 3 strategies for winning the digital customer experience race

Ed Burek, director of solutions marketing, SiteSpect, explains that while retailers are not blind or lost and know what customers want many can’t find the right solution to provide that experience. The answer, he believes, lies in their approach to customer experience.

How brick-and-mortar retailers can benefit from shoppers' e-commerce habits

How brick-and-mortar retailers can benefit from shoppers' e-commerce habits

Growth in e-commerce does not mean the death of bricks-and-mortar retail. Yet, that doesn't mean brick-and-mortar retailers can ignore the impact of e-commerce on the way consumers shop.

Reimagining the power of your brand

Reimagining the power of your brand

Aimee Becker, VP of strategic services for Daymon, talks about the retail climate and the fact that not all the news is bad. What many may be surprised to learn is that leveraging brand power is making the difference for retailers and brands getting it right.

How to create a more balanced content diet

How to create a more balanced content diet

Coherent Path President and CEO James Glover maps out why marketers need to move away from serving up the same email campaigns and a reliance on heavy discounting to promote products. Marketers need to prioritize what customers are invested in and build a balanced email content "diet" for each consumer.

Solving the mystery of the non-buying consumer

Solving the mystery of the non-buying consumer

Dan Chester, VP and retail practice leader at ForeSee, explains why it's more important than ever for retailers to improve conversion metrics.

As back-to-school looms: What retailers need to know to be ready year-round

As back-to-school looms: What retailers need to know to be ready year-round

Velocity Worldwide CEO Enda McShane explains why retailers must be conscious of the need to have actionable insights into who customers are, why they shop, and how best to connect with them. The failure to fully understand their own consumers, he says, leads marketers to lose valuable business and potential purchases.

Chris Petersen: Forget the 4Ps … 4Cs are not enough … the new 4Es of retail

Chris Petersen: Forget the 4Ps … 4Cs are not enough … the new 4Es of retail

Chris Petersen explains how and why raditional retail has transformed from product-centric to people-based.

Chip Bell:  You can't automate theatre

Chip Bell: You can't automate theatre

Is your customer experience plain vanilla, leaving absolutely no imprint at all on your customer's memory? How would your customers' stories about your business sound to prospects? Chip Bell recommends using a scenography audit.

Shoppers moving to mobile: Where retailers fall short with m-commerce experiences

Shoppers moving to mobile: Where retailers fall short with m-commerce experiences

Dan Carney, senior vice president of operations at Limelight Networks, explains how mobile devices are having broad implications across the retail landscape, specifically when it comes to consumer expectations of the online experience.

How to clean your dirty data and why quantity isn't a substitute for quality

How to clean your dirty data and why quantity isn't a substitute for quality

Gil Larsen, VP, Americas at Blis, explains why in the geolocation business, accuracy is paramount. As he shares, it's all too easy to fuel an otherwise perfect campaign with dirty data, rendering it null and void, or pinpoint an individual to within five meters of their location, only to find you targeted the wrong person.

Neiman Marcus, HMSHost, b8ta talk designing the retail digital store

Neiman Marcus, HMSHost, b8ta talk designing the retail digital store

Digital chiefs from legacy and new brands share insight, advice, tips and strategy when it comes to designing the store with digital in mind.

Webinar: How to tap mobile, personalization to drive a seamless customer journey

Webinar: How to tap mobile, personalization to drive a seamless customer journey

A one-hour free webinar on July 27, hosted by Adobe, will offer actionable insights and tips for retailers striving to craft a successful customer journey.

Millennials weigh in on how they shop

Millennials weigh in on how they shop

Attendees at the Interactive Customer Experience Summit in Dallas took advantage of a chance to find out first hand during a panel featuring seven millennial shoppers.

Neiman Marcus embracing innovative tech from the front door to the dressing room

Neiman Marcus embracing innovative tech from the front door to the dressing room

From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab is developing and designing innovations that are driving a robust customer experience.

How to craft a seamless omnichannel experience

How to craft a seamless omnichannel experience

Experts offer tips, advice and insight to help retailers develop an engaging and rewarding customer experience between online and offline.

Chatbot success 101: Why a single customer view is a must

Chatbot success 101: Why a single customer view is a must

The need for retailers to have a single customer view to ensure a consistent positive experience, across all the channels via which they interact with shoppers, has only grown more critical as the number of channels and the volume of customer data generated has increased.

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