From the tangible value of data assets to stealth pricing, loyalty programs can offer retailers many advantages that are little understood. Here are nine aspects of loyalty marketing that retailers may not know.
Kmart's strategy is to provide every shopper, whether online or in a store, the best consumer experience and is relying on both old and new approaches to fulfill the goal.
A recent act of kindness by Zappos has some wondering if it could spin its reputation for feel-good experiences into a marketing tool.
A case of when personalized means more than speed of delivery.
2016 is going to herald many changes to the marketing paradigm. Let's look at how interactive technology can help retailers utilize these trends.
If you deploy digital signage solution without some planning, you could end up with ignored screens and wasted time. With just a little extra effort, though, your solution can launch out of the gate ready to impress.
Today's omnichannel shoppers have grown accustomed to services and experiences at a whole different level. To borrow a western movie metaphor, most retailers are bringing an old knife to fight cyber wars with Jedi's wielding light sabers.
Retail Customer Experience is hosting a free one-hour webinar focusing on the shifting marketing, merchandising and brand strategies in the quest to attract the millennial consumer
Email is ubiquitous personally and professionally, which means email marketing is far from dead.
The battle for core customers is heating up on many fronts
The good news is that technology is making it an easier and more affordable strategy, but retailers need to have the right data. They can’t afford to push the strategy off to the sidelines.
Attaining the holy grail in customer service is extremely challenging but doable. One viable approach is using a recommender system.
In-store and online retail experiences are not mutually exclusive. In each retail environment the customers deserves the same loyalty points, custom product recommendations, local sales insight.
Retailers need to recognize the event of back-to-school shopping has changed. It’s no longer a mother-child outing shaped by retailers. Now students are fashion influencers through a crop of well-watched blogs.
Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.
Despite lackluster earnings in the second quarter, the retailer is taking some big strides in next months to regain market footing.
Web platform offers up engagement opportunity as well as data analytics capability.
As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania of Father’s Day in late June comes and goes.
A look at why adding interactive digital signage could give retailers a seamless customer experience.
Athletic apparel and gear retailer Under Armour recently opened the doors of its newest specialty retail location on Chicago's Magnificent Mile – and the new space is a high-tech wonderland.