9 things to know about retail loyalty programs

9 things to know about retail loyalty programs

From the tangible value of data assets to stealth pricing, loyalty programs can offer retailers many advantages that are little understood. Here are nine aspects of loyalty marketing that retailers may not know.

Kmart chief: We're focusing on the fun factor and meeting shopper needs

Kmart chief: We're focusing on the fun factor and meeting shopper needs

Kmart's strategy is to provide every shopper, whether online or in a store, the best consumer experience and is relying on both old and new approaches to fulfill the goal.

Zappos’ Santa Claus feat leaves big shoes to fill

Zappos’ Santa Claus feat leaves big shoes to fill

A recent act of kindness by Zappos has some wondering if it could spin its reputation for feel-good experiences into a marketing tool.

Shoes of prey: New time versus personalization trade-off

Shoes of prey: New time versus personalization trade-off

A case of when personalized means more than speed of delivery.

Top 2016 marketing trends & why you need interactivity

Top 2016 marketing trends & why you need interactivity

2016 is going to herald many changes to the marketing paradigm. Let's look at how interactive technology can help retailers utilize these trends.

8 tips for successful digital signage deployment

8 tips for successful digital signage deployment

If you deploy digital signage solution without some planning, you could end up with ignored screens and wasted time. With just a little extra effort, though, your solution can launch out of the gate ready to impress.

Retailers are bringing a rusty knife to a cyber wars shootout

Retailers are bringing a rusty knife to a cyber wars shootout

Today's omnichannel shoppers have grown accustomed to services and experiences at a whole different level. To borrow a western movie metaphor, most retailers are bringing an old knife to fight cyber wars with Jedi's wielding light sabers.

Live webinar: How millennials disrupt shopping and the new world of connected shopping

Live webinar: How millennials disrupt shopping and the new world of connected shopping

Retail Customer Experience is hosting a free one-hour webinar focusing on the shifting marketing, merchandising and brand strategies in the quest to attract the millennial consumer

Email marketing remains a viable customer experience tool

Email marketing remains a viable customer experience tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

Will the future of retail be place, purple fairy dust or prime?

Will the future of retail be place, purple fairy dust or prime?

The battle for core customers is heating up on many fronts

Creating a personal experience: Misconceptions, why data is a critical element

Creating a personal experience: Misconceptions, why data is a critical element

The good news is that technology is making it an easier and more affordable strategy, but retailers need to have the right data. They can’t afford to push the strategy off to the sidelines.

Discover the key to creating a 1-to-1 customer experience

Discover the key to creating a 1-to-1 customer experience

Attaining the holy grail in customer service is extremely challenging but doable. One viable approach is using a recommender system.

Why the brick-and-mortar storefront isn’t going anywhere

Why the brick-and-mortar storefront isn’t going anywhere

In-store and online retail experiences are not mutually exclusive. In each retail environment the customers deserves the same loyalty points, custom product recommendations, local sales insight.

Back-to-School: 4 ways retailers can cash in

Back-to-School: 4 ways retailers can cash in

Retailers need to recognize the event of back-to-school shopping has changed. It’s no longer a mother-child outing shaped by retailers. Now students are fashion influencers through a crop of well-watched blogs.

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Macy's multi-prong strategy targets boosting in-store, online experience

Macy's multi-prong strategy targets boosting in-store, online experience

Despite lackluster earnings in the second quarter, the retailer is taking some big strides in next months to regain market footing.

App-less mobile tool strives to engage shoppers, boost traffic and sales

App-less mobile tool strives to engage shoppers, boost traffic and sales

Web platform offers up engagement opportunity as well as data analytics capability.

Boosting sales on hot summer days requires cool customer engagement approaches

Boosting sales on hot summer days requires cool customer engagement approaches

As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania of Father’s Day in late June comes and goes.

Retailers enhancing customer experience with interactivity

Retailers enhancing customer experience with interactivity

A look at why adding interactive digital signage could give retailers a seamless customer experience.

Under Armour boosts customer experience with digital signage in new Chicago store

Under Armour boosts customer experience with digital signage in new Chicago store

Athletic apparel and gear retailer Under Armour recently opened the doors of its newest specialty retail location on Chicago's Magnificent Mile – and the new space is a high-tech wonderland.

Showing (61 - 80) of 265

Get the latest news & insights


News

Resources

Trending

Features

Amazon Prime Day boosts overall online sales, retail activity