Email is ubiquitous personally and professionally, which means email marketing is far from dead.
The battle for core customers is heating up on many fronts
The good news is that technology is making it an easier and more affordable strategy, but retailers need to have the right data. They can’t afford to push the strategy off to the sidelines.
Attaining the holy grail in customer service is extremely challenging but doable. One viable approach is using a recommender system.
In-store and online retail experiences are not mutually exclusive. In each retail environment the customers deserves the same loyalty points, custom product recommendations, local sales insight.
Retailers need to recognize the event of back-to-school shopping has changed. It’s no longer a mother-child outing shaped by retailers. Now students are fashion influencers through a crop of well-watched blogs.
Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.
Despite lackluster earnings in the second quarter, the retailer is taking some big strides in next months to regain market footing.
Web platform offers up engagement opportunity as well as data analytics capability.
As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania of Father’s Day in late June comes and goes.
A look at why adding interactive digital signage could give retailers a seamless customer experience.
Athletic apparel and gear retailer Under Armour recently opened the doors of its newest specialty retail location on Chicago's Magnificent Mile – and the new space is a high-tech wonderland.
In the case of retail tech, the biggest question wasn’t around the technology itself, but how to use it.
Paul Price, CEO of marketing technology company Creative Realities, will offer ICX Summit attendees his expert insights and real-world examples for putting the 'wow factor' into the customer experience.
A new large-scale shopper survey sheds light on consumers who mix online and in-store shopping in whatever way is most convenient for them.
Seattle-area shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their images on 150-foot video walls at Microsoft Stores.
Digital signage and dynamic place-based media expert inundated by the digital flood at this year's National Retail Federation show.
Luxury fashion retailer Neiman Marcus has announced the rollout of the MemoryMirror by MemoMi in its Walnut Creek location, with other rollouts scheduled later this month.
The first-ever UGG Australia technology-driven concept store opened last month in the Washington, D.C., metropolitan area, featuring interactive digital signage touchscreens and giving shoppers the ability to customize their favorite styles.
The Shazam mobile app will now bring shoppers and advertisers even closer together at ground zero for the retail experience, the shopping mall, via digital signage.