Email marketing remains a viable customer experience tool

Email marketing remains a viable customer experience tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

Will the future of retail be place, purple fairy dust or prime?

Will the future of retail be place, purple fairy dust or prime?

The battle for core customers is heating up on many fronts

Creating a personal experience: Misconceptions, why data is a critical element

Creating a personal experience: Misconceptions, why data is a critical element

The good news is that technology is making it an easier and more affordable strategy, but retailers need to have the right data. They can’t afford to push the strategy off to the sidelines.

Discover the key to creating a 1-to-1 customer experience

Discover the key to creating a 1-to-1 customer experience

Attaining the holy grail in customer service is extremely challenging but doable. One viable approach is using a recommender system.

Why the brick-and-mortar storefront isn’t going anywhere

Why the brick-and-mortar storefront isn’t going anywhere

In-store and online retail experiences are not mutually exclusive. In each retail environment the customers deserves the same loyalty points, custom product recommendations, local sales insight.

Back-to-School: 4 ways retailers can cash in

Back-to-School: 4 ways retailers can cash in

Retailers need to recognize the event of back-to-school shopping has changed. It’s no longer a mother-child outing shaped by retailers. Now students are fashion influencers through a crop of well-watched blogs.

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Macy's multi-prong strategy targets boosting in-store, online experience

Macy's multi-prong strategy targets boosting in-store, online experience

Despite lackluster earnings in the second quarter, the retailer is taking some big strides in next months to regain market footing.

App-less mobile tool strives to engage shoppers, boost traffic and sales

App-less mobile tool strives to engage shoppers, boost traffic and sales

Web platform offers up engagement opportunity as well as data analytics capability.

Boosting sales on hot summer days requires cool customer engagement approaches

Boosting sales on hot summer days requires cool customer engagement approaches

As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania of Father’s Day in late June comes and goes.

Retailers enhancing customer experience with interactivity

Retailers enhancing customer experience with interactivity

A look at why adding interactive digital signage could give retailers a seamless customer experience.

Under Armour boosts customer experience with digital signage in new Chicago store

Under Armour boosts customer experience with digital signage in new Chicago store

Athletic apparel and gear retailer Under Armour recently opened the doors of its newest specialty retail location on Chicago's Magnificent Mile – and the new space is a high-tech wonderland.

Retail of the future: Five insights from SXSW Interactive

Retail of the future: Five insights from SXSW Interactive

In the case of retail tech, the biggest question wasn’t around the technology itself, but how to use it.

Paul Price to keynote Interactive Customer Experience Summit

Paul Price to keynote Interactive Customer Experience Summit

Paul Price, CEO of marketing technology company Creative Realities, will offer ICX Summit attendees his expert insights and real-world examples for putting the 'wow factor' into the customer experience.

Commentary: The tech and features that shoppers want

Commentary: The tech and features that shoppers want

A new large-scale shopper survey sheds light on consumers who mix online and in-store shopping in whatever way is most convenient for them.

Microsoft stores create 'the world's largest photo booth'

Microsoft stores create 'the world's largest photo booth'

Seattle-area shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their images on 150-foot video walls at Microsoft Stores.

Drinking from a digital signage firehose at Retail's BIG Show

Drinking from a digital signage firehose at Retail's BIG Show

Digital signage and dynamic place-based media expert inundated by the digital flood at this year's National Retail Federation show.

Neiman Marcus debuts digital mirror

Neiman Marcus debuts digital mirror

Luxury fashion retailer Neiman Marcus has announced the rollout of the MemoryMirror by MemoMi in its Walnut Creek location, with other rollouts scheduled later this month.

UGG brings interactive signage to new concept store

UGG brings interactive signage to new concept store

The first-ever UGG Australia technology-driven concept store opened last month in the Washington, D.C., metropolitan area, featuring interactive digital signage touchscreens and giving shoppers the ability to customize their favorite styles.

Shazam coming to 200 shopping malls

Shazam coming to 200 shopping malls

The Shazam mobile app will now bring shoppers and advertisers even closer together at ground zero for the retail experience, the shopping mall, via digital signage.

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Surviving the retail revolution: 2018 will be a wild ride