The Shazam mobile app will now bring shoppers and advertisers even closer together at ground zero for the retail experience, the shopping mall, via digital signage.
The launch included midnight debuts of the game, and featured 10 minutes of original content unique to the stores.
The luxury brand is debuting its new store, featuring "connected walls" and high-tech dressing rooms.
Customers are willing to pay more for a better experience. Here are five retailers using technology to deliver it to them.
A dynamic signage expert takes a deep dive into shelf-level digital signage.
Four digital signage and in-store merchandising experts talk about the customer engagement challenges facing retailers ahead of this year's DSA event.
Pro Direct's vision was to capture the dynamic feeling of walking into a physical realization of their website.
Online merchandising is still evolving, and many e-retailers are overlooking invaluable tactics.
London-based optician Kite GB has installed a touchscreen mirror in its East End store, with help from technology provider Zytronic.
A mall campaign in the U.K. combined digital signage, scent emitters and interactive tech to launch a new laundry brand.
The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital engagement as finely as a charcoal liner.
Effective retail strategy is about where and how a retailer can engage consumers at experience touch points in the journey.
Don't implement technology just for the sake of doing so. Always go back to the basic needs of your customers.
Retailers can now create "look books" from consumer photos in real time.
Chad Brown with Xomni demonstrates his company's interactive assisted selling solution for Kohl's, at this year's NRF show.
Interactive digital signage creates a completely new atmosphere for buying cable services at NYC flagship store.
With so many discussions about omnichannel at SXSW, it's easy to assume we're all talking about the same thing.
More retail designers are now contemplating the role of scent in the customer experience.
The Canadian sporting goods giant continues to fight the good fight in keeping alive brick-and-mortar retail.
Amazon's mobile app uses live photo recognition to let showroomers build shopping lists.