In the case of retail tech, the biggest question wasn’t around the technology itself, but how to use it.
Paul Price, CEO of marketing technology company Creative Realities, will offer ICX Summit attendees his expert insights and real-world examples for putting the 'wow factor' into the customer experience.
A new large-scale shopper survey sheds light on consumers who mix online and in-store shopping in whatever way is most convenient for them.
Seattle-area shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their images on 150-foot video walls at Microsoft Stores.
Digital signage and dynamic place-based media expert inundated by the digital flood at this year's National Retail Federation show.
Luxury fashion retailer Neiman Marcus has announced the rollout of the MemoryMirror by MemoMi in its Walnut Creek location, with other rollouts scheduled later this month.
The first-ever UGG Australia technology-driven concept store opened last month in the Washington, D.C., metropolitan area, featuring interactive digital signage touchscreens and giving shoppers the ability to customize their favorite styles.
The Shazam mobile app will now bring shoppers and advertisers even closer together at ground zero for the retail experience, the shopping mall, via digital signage.
The launch included midnight debuts of the game, and featured 10 minutes of original content unique to the stores.
The luxury brand is debuting its new store, featuring "connected walls" and high-tech dressing rooms.
Customers are willing to pay more for a better experience. Here are five retailers using technology to deliver it to them.
A dynamic signage expert takes a deep dive into shelf-level digital signage.
Four digital signage and in-store merchandising experts talk about the customer engagement challenges facing retailers ahead of this year's DSA event.
Pro Direct's vision was to capture the dynamic feeling of walking into a physical realization of their website.
Online merchandising is still evolving, and many e-retailers are overlooking invaluable tactics.
London-based optician Kite GB has installed a touchscreen mirror in its East End store, with help from technology provider Zytronic.
A mall campaign in the U.K. combined digital signage, scent emitters and interactive tech to launch a new laundry brand.
The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital engagement as finely as a charcoal liner.
Effective retail strategy is about where and how a retailer can engage consumers at experience touch points in the journey.
Don't implement technology just for the sake of doing so. Always go back to the basic needs of your customers.