Nanonation CEO Brian Fairfield demonstrated the company's new interactive entertainment system, designed for use in restaurant and retail environments, at this year's Consumer Engagement Technology World event.
Retail strategist discusses how to bring certain characteristics of the e-commerce world to the brick-and-mortar store.
Survey data reveals an across-the-board increase in all showrooming behaviors.
Before the proliferation of digital media, a primary way of learning about new products was through magazine articles and ads. To remember the cool stuff or great offers, people literally tore out the ads and coupons.
Consumers are increasingly turning to their smartphones and tablets for specific retail activities.
Wouldn't it be great if all you had to do to create an awesome interactive experience was copy what we see in the movies?
The "false paradigm of showrooming" will only distract retailers from the real task at hand.
As consumers shift many of their purchases online, will physical retail stores even have a reason to exist? That’s the difficult question AT&T retail executives asked themselves two years ago as they began a process to redesign and reinvent all...
Customer experience managers from AT&T's Chicago flagship discussed brand evolution.
Nordstrom is big on Pinterest, but will the social media site be big inside the chain's department stores?
Retailers have realized they must create personalized shopping experiences in order to effectively compete.
Digital signage projection helps to turn every table into a touchscreen.
Innovative retailers are creating a richer customer experience with mobile devices.
New store designs should incorporate digital signage when planning for an omnichannel strategy.
Exhibitors of interactive technology find value in attending retail shows like GlobalShop.
In the next ten years, retail as we know it might come to an end.
The new virtual storefront app caters to the tablet-using shopper and capitalizes on the popularity of mobile retail.
A branding expert tries to make sense of the retailer's multiple strategies.
After its SXSW debut, 3M talks about its new virtual avatar for digital merchandising.
3M recently debuted its first fully integrated, interactive Virtual Presenter at South by Southwest Interactive in Austin, Texas. SXSW attendees could interact with the life-like digital avatar through a touchscreen interface to get conference panel recommendations, learn more about 3M...