A step-by-step on how to pull off your version of Emart's innovative marketing campaign.
While in much of the world economies and retail are still in recovery mode, Brazil is a bull of an economy. Brazil is bold, brazen and the land of where "beef is truly what's for dinner." Brazil has the highest GDP for Latin America, and now ranks in the top economies globally.
The show emphasized retail's need for digital signage.
Consumers are wary, rightly so, of any attempt to use their personal information to gather data and sell products.
Retailers can use digital signage and kiosks to get customers to buy in-store rather than online.
Recently, I was asked to offer up some insight about digital media and interactive digital signage. One of the questions was, "What are some of the common mistakes you see with digital signage deployments?" I think my answers below have universal appeal with any screen anywhere. Here are four common mistakes: Learning Your Audience.
A virtual extended range search engine footwear wall developed with adidas. The footwear wall demonstrates how retailers can give in-store shoppers access to their expanded online inventory via a digital display. Customers can use the touchscreen to select shoes on...
In too many cases, new digital channels and a retailer's loyalty program are disconnected.
The goal is two-fold: accomplish the task at hand, and make the customer feel good about how it was accomplished.
In addition to sushi and bonsai trees, we can thank the Japanese for QR codes, those black-and-white patterned squares that have become ubiquitous.They were created in the 1990s by a subsidiary of Toyota, to track cars as they moved down...
A business strategist looks at how digital technologies expand the three dimensions to expand engagement opportunities.
Fifteen percent of people logging onto a retailer's Web site are expected to do so through a mobile device.
You're hanging screens, building apps for mobile devices, and you're leveraging platforms of all kinds in an effort to reach out to both current and potential consumers. Here are five fundamentals to ensure that whatever you use, you'll drive greater engagement with your audience. Be RelevantThis one is, by far, the most crucial factor.
Application lets shoppers see how they will look in specific outfits and makeup configurations.
Digital signage is everywhere, so much so that sometimes we don't even realize it. Nearly 70 percent of Americans see it every month, and more than half every week.
From Web to smart phone to the POS, maintaining a dynamic digital presence is the future of brand advertising.
Ad tech firm rVue expands its direct-response inventory; will this start a new trend in DOOH?
A digital signage R & D director outlines similarities and differences between digital and traditional POP displays.
Multichannel marketing's future is in proximity marketing, combining digital signage and mobile tech.
Our expert says the new panoramic image tool is a killer app for retailers.