Skype Station digital signage kiosks taking off

Skype Station digital signage kiosks taking off

Estonian tech company says new Skype-capable kiosks will drive traffic and ad revenue for customers.

How to integrate digital for a great multichannel experience

How to integrate digital for a great multichannel experience

Blending digital channels into a company's overall multichannel approach requires changes beyond the sales force.

Microsoft's new technology could be a mood lifter

Microsoft's new technology could be a mood lifter

If there is one thing I have learned during my years in marketing, it is that it's a lot easier to engage a happy person than an angry one. So when news recently broke that Microsoft had filed patents for...

Vending kiosks providing retailers variety of solutions

Vending kiosks providing retailers variety of solutions

From dispensing products to tracking consumer behavior, vending kiosks are the new go-to retail solution.

Retail tech heats up to beat holiday shopping lockdown

Retail tech heats up to beat holiday shopping lockdown

Behind-the-scenes prep for the holidays is underway, with digital signage and engagement tech on the upswing.

Why tablets are so compelling to kids ... of all species

Why tablets are so compelling to kids ... of all species

The twins absolutely love their iPad. They can't get enough time on it.

New technology allows buttons to pop up from touchscreens

New technology allows buttons to pop up from touchscreens

Tactus Technology has debuted a haptic user interface with physical buttons that rise up from a touchscreen surface.

How to design your own solar-powered QR codes

How to design your own solar-powered QR codes

A step-by-step on how to pull off your version of Emart's innovative marketing campaign.

Brazil: Retail lessons from the land of beef

Brazil: Retail lessons from the land of beef

While in much of the world economies and retail are still in recovery mode, Brazil is a bull of an economy. Brazil is bold, brazen and the land of where "beef is truly what's for dinner." Brazil has the highest GDP for Latin America, and now ranks in the top economies globally.

What you missed at London's Screenmedia Expo

What you missed at London's Screenmedia Expo

The show emphasized retail's need for digital signage.

Commentary: Building a proximity marketing strategy that protects customers

Commentary: Building a proximity marketing strategy that protects customers

Consumers are wary, rightly so, of any attempt to use their personal information to gather data and sell products.

Take a stand against 'showrooming' with digital signage, kiosks (Commentary)

Take a stand against 'showrooming' with digital signage, kiosks (Commentary)

Retailers can use digital signage and kiosks to get customers to buy in-store rather than online.

Four common mistakes in interactive screen deployment

Four common mistakes in interactive screen deployment

Recently, I was asked to offer up some insight about digital media and interactive digital signage. One of the questions was, "What are some of the common mistakes you see with digital signage deployments?" I think my answers below have universal appeal with any screen anywhere. Here are four common mistakes: Learning Your Audience.

adiVERSE from Intel

adiVERSE from Intel

A virtual extended range search engine footwear wall developed with adidas. The footwear wall demonstrates how retailers can give in-store shoppers access to their expanded online inventory via a digital display. Customers can use the touchscreen to select shoes on...

Five ways digital marketing can improve loyalty programs

Five ways digital marketing can improve loyalty programs

In too many cases, new digital channels and a retailer's loyalty program are disconnected.

Shaping the customer experience with digital signage

Shaping the customer experience with digital signage

The goal is two-fold: accomplish the task at hand, and make the customer feel good about how it was accomplished.

Speed up sales by using QR codes

Speed up sales by using QR codes

In addition to sushi and bonsai trees, we can thank the Japanese for QR codes, those black-and-white patterned squares that have become ubiquitous.They were created in the 1990s by a subsidiary of Toyota, to track cars as they moved down...

CETW11: Digital experiences create 'multiverse' of customer engagement

CETW11: Digital experiences create 'multiverse' of customer engagement

A business strategist looks at how digital technologies expand the three dimensions to expand engagement opportunities.

Report: Mobile device retail traffic will more than double this November

Report: Mobile device retail traffic will more than double this November

Fifteen percent of people logging onto a retailer's Web site are expected to do so through a mobile device.

Five ways to make in-store digital media more engaging

Five ways to make in-store digital media more engaging

You're hanging screens, building apps for mobile devices, and you're leveraging platforms of all kinds in an effort to reach out to both current and potential consumers. Here are five fundamentals to ensure that whatever you use, you'll drive greater engagement with your audience. Be RelevantThis one is, by far, the most crucial factor.

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