Retail Persona Baiting with Digital Sigange

Retail Persona Baiting with Digital Sigange

Face to face sales are becoming less of the norm as consumers interact with screens and mobile devices in their shopping pursuits. As a retailer, you want to dangle that universally delicious carrot to attract all consumers to your products and services. But in a real world not all consumers go for the same carrot.

Type: White Paper




Helping Students Find Their Way: Towson University Aces Campus Communication with Wayfinding and Digital Signage

Helping Students Find Their Way: Towson University Aces Campus Communication with Wayfinding and Digital Signage

As a new student, there is nothing worse than being late to class because you could not find the room.With faculty, students, visitors and parents, a college campus is a bustling environment that can be daunting for those unfamiliar with its myriad buildings.

Type: White Paper




Campus Safety: Staying Compliant with Digital Signage

Campus Safety: Staying Compliant with Digital Signage

No one wants to think about these topics, let alone prepare for them; but when disaster strikes, your school needs to have a proficient plan of action. Digital Signage helps campuses be prepared because of it’s ability to integrate with emergency responders while providing communication around campus.

Type: White Paper




Webinar: The Connected Store - Integrating the customer experience with technology

Webinar: The Connected Store - Integrating the customer experience with technology

New technology has given retailers the ability to connect people with specific information to build value for both the seller and the buyer. This new level of customer experience utilizes data and intelligent systems. In the Connected Store, digital signs, tablets and kiosks are no longer stand-alone entities.

Type: Webinar




The Connected Store

The Connected Store

The ability of in-store devices to communicate with each other offers the potential to create an entirely new customer experience while at the same time providing retailers increasing insight to customers' needs.

Type: White Paper




How the Choice of Digital Signage Software Affects Your Network's Business: A Healthcare Network Example

How the Choice of Digital Signage Software Affects Your Network's Business: A Healthcare Network Example

Digital signs help patients get a fuller service, while allowing doctors to serve more patients more efficiently.

Type: Case Study




Benefits of Outsourcing IT Services

Benefits of Outsourcing IT Services

Integrating POS systems, installing new equipment and managing service calls can be time-consuming and expensive. A tech partner can help.

Type: White Paper




Five Decisions for Successful In-Store Digital Signage Deployment

Five Decisions for Successful In-Store Digital Signage Deployment

The purpose of this white paper is to share the details, knowledge and experience that the author and Vital Media management and technologists have gained over the years through deployment of more than 700 digital signage installations at independent retailers across North America.

Type: White Paper




Proof-of-Play Provides the Basis of Accountability for Digital Out-of-Home Advertising

Proof-of-Play Provides the Basis of Accountability for Digital Out-of-Home Advertising

Accountability standards help advertisers understand how to buy digital signage ad space and determine the success of a campaign.

Type: White Paper




Euro Motorcars captivates customers with digital signage

Euro Motorcars captivates customers with digital signage

Like many other service departments, Euro offers their customers a TV viewing area as a courtesy in the customer lounge. Euro decided to take advantage of that experience by surrounding the TV content with service department specific messaging.

Type: Case Study




Making custom TV effective at the point of sale

Making custom TV effective at the point of sale

Founded in 2006, POSTV is a leading Dutch digital signage network operator focusing on the retail environment. Their networks are deployed at leading retailers such as Media Market for telecom, Vodafone and Makro.

Type: Case Study




Developments in Audience Measurement for Digital Signage

Developments in Audience Measurement for Digital Signage

Video technology is being used to measure network audiences with pinpoint accuracy.

Type: White Paper





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