The most common tendency with retailers is to simply give the facts about a product or service without really telling a story about them. Panelists at the ICX Summit addressed this topic and how to create profitable narratives.
Sponsored by: Mood Media
Retailers are starting to bridge the gap between physical and digital to create phygital solutions. Two panelists spoke about this development at this year's ICX Summit.
At this year's Customer Engagement Technology World, BrightLogic showed its Active Floor, which combines a splashy user experience with deep data analytics on how customers are interacting with it.
At this year's Retail Customer Experience Executive Summit, Tricia Murphy of NEC led a table discussion on interactive guest experiences. Here is her brief recap of the table's takeaways.
Tom Hernandez, the digital media marketing director for DSA|Phototech, chats about the company's new bundled digital signage solutions designed for easy install in retail environments.
A new video player from InfoShade uses batteries instead of plug-in power, making deployment easier and the player more versatile.
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