5 Tips for Improving Loyalty

A well-designed, innovative loyalty program can help you surprise and delight your customers with engaging and rewarding experiences. Technology is fast changing customer expectations, so it’s vital to refresh and reimagine the possibilities. To jumpstart your efforts, here are five concrete ideas.

Type: White Paper

Sponsor: Stellar Loyalty




Infographic: BLE vs. NFC

This infographic compares the key similarities and differences between Bluetooth Low Energy (BLE) beacons and Near Field Communications (NFC) in how they are used to enhance the customer experience.

Type: Infographic






LOYALTY PROGRAMS AND MOBILE TECHNOLOGY: Reward Your Customers

Over the past few years, loyalty programs have become an increasingly vital marketing tool for businesses. While attracting new customers through advertising has always been a core element of the marketing mix, efforts to retain customers are equally important.

Type: White Paper

Sponsor: Revel Systems


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FEATURES


Talking With: Verifone chief Joe Mach about retail customer experience strategies

Verifone North America President Joe Mach shares insight on what retailers are doing, the big trends in play with customer experience and how consumers are spurring trends and retail customer experience strategies.

Can you beat Amazon this holiday season? An omnichannel approach to making it happen

Andrew Fegley, president of Remarketable, outlines innovative ways to keep driving revenue this holiday retail season through next-generation remarketing.

City Gear drives mobile experience forward with new app, platform

Footwear and apparel retailer deploys a dedicated mobile app and a commerce platform to enhance the smartphone user's shopping experience.

Top 5 skills every frontline associate must have

Kevin Nix, CEO and co-founder, Stellar Loyalty, explains why tech-savvy frontline employees must have five specific skills and why retailers must invest in identifying candidates who naturally have these talents.

Reward or no reward? That is the retailer's question

Narina Sippy, CMO of Stellar Loyalty, offers up insight on how to design a loyalty program that actually makes customers more loyal, spend more per visit, and increases their frequency.

Rent-A-Center's 'Inner Circle' is about meeting customer needs and much more

A mobile-first community and customer insight platform is not only booting customer engagement and interaction for the home furnishings retailer, but spurring faster and better product and services decision making.

Great expectations: Recalibrating retail as we know it

Evan Magliocca, brand marketing manager at Baesman Insights & Marketing, explains why the in-store experience must be new, exciting and something nothing ever imagined in which product is secondary, but emotion, enjoyment, and exhilaration are integrated with brand culture and image.

7 FIs, fintech providers recognized as Best in Bank Customer Experience for 2017

Networld Media Group honored seven innovators in banking and mobile technologies at a dinner and awards gala Sept. 19 in conjunction with the Bank Customer Experience Summit.

4 strategies to build your business' long-term health

David Boone, EVP, U.S. card partnerships and shared services at TD Bank, offers insight on why it's a good time for retailers to invest in the long-term health of their businesses.

Making retail work for every generation - not just millennials

Bob Feher, an expert in analyst relations and market intelligence at NCR Corp., provides insight on why retailers which are striving to keep up with millennial consumer demands may actually be alienating other customers.

Why subscriptions are literally sucking the life out of stores

Chris Petersen offers insight on why the tremendous potential growth for subscription-based purchases is literally sucking the life and traffic out of bricks and mortar stores.

Avoid these 5 mistakes in building a customer loyalty program

Arnab Mitra, marketing manager at SailPlay, explains why the value of a customer loyalty program is not just about acquiring and retaining customers. It's also key to the customer experience.

Does Walmart really have a shot against the Amazon juggernaut?

Chris Petersen believes true innovation demands a willingness to take the risks to fail faster. Companies that don't embrace failure as a part of innovation risk becoming irrelevant with fewer options to survive.

What merchants should consider when deploying new technology

As retailers and restaurants consider whether to deploy new consumer offerings such as a loyalty program, branded app or mobile payments, executives must consider whether such efforts help them acquire more customers to get them into storefronts more often while coaxing them to spend more money.

Why it's time for retailers to serve customers some 'vacation cereal'

Chip Bell discusses how, in an era where waste reduction and expense control are bread and butter, retailers can cost justify encounters that are, by definition, extravagant. While a steady diet of "vacation cereal" can lead to an unhealthy bottom line there are ways to make it work.

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It's no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.

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