5 Best Practices for Turning Your Website into a Content Marketing Machine

Does your website leverage the best in content marketing practices to ensure potential clients look to you for solutions? 51 percent of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.

Type: White Paper

Sponsor: Networld Press


Uses of Digital Signage in Transportation

Digital signage quickly is replacing static signage in transportation applications. Along with displaying schedule information, digital signage can serve double duty by advertising products and services and generating additional revenue.

Type: Guide

Sponsor: LG Electronics USA, Inc.


Staying Secure with Parallel Networks

Parallel Networks allow retailers, financial institutions and branch offices to incorporate digital signage into their marketing efforts without risking sensitive customer information.

Type: White Paper

Sponsor: Cradlepoint


How Mystery Shopping can Supercharge Your Marketing and Training

By dramatically improving product quality and the customer experience, mystery shopping could be called the ultimate brand insurance.

Type: White Paper


Boosting Brick-and-Mortar sales Through Mobile Interactive Emerging Technology

Thanks to smartphones consumers have unprecedented access to boundless shopping options conveniently placed at their finger-tips. Retailers are now facing the challenge of how to bring the attention back to their Brick-and-Mortar (B&M;) stores and revamp their sales.

Type: White Paper

Sponsor: ComQi, Inc.


Leading Telecommunications Provider in the Netherlands Increases Sales with Dynamic In-Store Messaging

In 2008, KPN knew it was time to change the retail strategy in its KPN Primafoon stores when the company found itself facing several challenges: perceived long waiting times in the stores, a low conversion rate, low revenues per customer and a low in-store representation of the core customer focus group (25- to 40-years olds).

Type: Case Study

Sponsor: Scala


Digital signage puts the power into “power shopping”

Looking to maximise its assets at the London shopping centre, Westfield’s Brand Partnership Division looked for a world class digital signage network to complement the scale of the site and the consistently high number of domestic and international visitors.

Type: Case Study

Sponsor: Scala


Digital Communication at Your Service on Your Road Trip

The German Autobahn welcomes many drivers and is the world`s third longest network of high quality highways. If you are one of the 500 million travelers who annually visit these roads, you have surely seen many Tank & Rast locations.

Type: Case Study

Sponsor: Scala


Whitepaper: Analysis of Successful Digital Signage Networks

In a world full of Tivos, where viewers get a fiendish pleasure out of zapping commercials at every chance, it’s not the same old game for Madison Avenue anymore. The fragmentation of mass media is forcing advertisers to chase an ever-diminishing slice of what once was a pretty simple mass market.

Type: White Paper

Sponsor: Scala


Visiting Burger King in Germany Becomes a Multimedia Experience

BURGER KING Deutschland has equipped its restaurants with plasma displays and interconnected its individual restaurants via a communications network. With its very own TV channel, the King Channel, and a digital menu board, BURGER KING(R) has not only made its...

Type: Case Study

Sponsor: Scala



Using Retail Marketing Data to Help Curb Inventory Distortion

Using Intel architecture-based solutions, global retailers are reducing costly out-of-stocks and overstocks while improving customer satisfaction and profitability.

Type: White Paper



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Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.

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