The most common tendency with retailers is to simply give the facts about a product or service without really telling a story about them. Panelists at the ICX Summit addressed this topic and how to create profitable narratives.
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Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
During this year's CONNECT Mobile Innovation Summit, Vibes CEO Jack Philbin led the opening panel on the future of mobile and what it means for retail.
At this year's Retail Customer Experience Executive Summit, David Drain of the Digital Screenmedia Association led a table discussion on mobile marketing. Here is his brief recap of the table's takeaways.
At this year's Retail Customer Experience Executive Summit, Barkley marketing executive Jeff Fromm discussed showrooming, marketing to Millennials, and why "useful is the new cool."
Customer engagement no longer begins at the storefront. It starts in the home and extends to the backroom. Watch Microsoft Program Manager Jeff Wettlaufer demonstrate how Windows Embedded can help retailers create an intelligent, seamless shopping experience that drives efficiency and increases customer loyalty.
At this year's NRF show, Larry Freed, president and CEO of Foresee discusses the increasingly multichannel behavior of shoppers, including some findings from a holiday shopping research study.
Peggy Casey and Bharat Popat with Cisco talk about key omnichannel trends facing retail stores and e-commerce operators.
Mobile Payments Today spoke with Chris Dean from Kony at the recent Retail RAMP conference in Chicago. Chris talked about the company's mobile application platform and how retailers can use it to build out their mobile channel.
Vislogix discusses its EZ Touch Window, a transparent solution that can be put on any existing glass, including a window, allowing patrons outside to interact with it on the street. The technology can also be integrated into a kiosk.
Digby mobilizes retailers by helping them take a strategic approach to in-store mobile engagement and mobile commerce, delivering a unique retail branded experience for the mobile Web and rich Apps for today's consumers whether they are at home, on the go, or in the retail store.
Customer experience expert Mike Wittenstein goes hands-on with the new Equus iPad app for this week's Mobile Monday review.
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