CMO's Path to Omnichannel Marketing: The Future of Enterprise Engagement

Omnichannel engagement will play a huge part in the next ten years in how marketers reach both customers and prospects. As beacons, wearables, and IoT gain popularity, marketers will face greater challenges in understanding their end-to-end journeys and driving conversions.

Type: White Paper

Sponsor: RedPoint Global Inc.


The Convergence of the Connected Consumer and Omni-channel Retailing

The proliferation of smartphones and tablets means consumers are more connected than ever. Learn how to take advantage of new technologies to increase ROI.

Type: Guide

Sponsor: Frank Mayer and Associates, Inc.


How CX Officers are Keeping up with Customers: Changing the Retail Paradigm

Leveraging Data, Insight, and Omnichannel Actions to Increase Customer Lifetime Value

Type: White Paper

Sponsor: RedPoint Global Inc.


The Gift of Wow – Preparing Your Store for the Holiday Season

Today’s consumer expects a flawless shopping experience. So how do you wow a customer that already has soaring expectations? Here are three steps to prepare your business for this season’s holiday shopper, and beyond.

Type: White Paper

Sponsor: NetSuite, Inc.


Streamlining Unified Commerce Complexity

Achieving a unified commerce platform requires a fundamental shift away from inward-looking systems and focuses instead, omnichannel commerce requires retailers to be outward looking, to focus on customer needs, wants and behaviors.

Type: White Paper

Sponsor: NetSuite, Inc.


Strategies for Maximizing Mobile Point-of-Sale Technology

Mobile point-of-sale (mPOS) goes beyond mobile check out. Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.

Type: White Paper

Sponsor: NetSuite, Inc.


Retailers Blueprint for Success - Enabling Great Customer Experiences

Examine the common challenges holding retailers back and the five customer-focused commerce musts to building a unified customer experience.

Type: White Paper

Sponsor: NetSuite, Inc.


Build the Foundation for Great Customer Experiences

The innovation disruptors bring requires a key strategy: put the customer at the center of your business and deliver great experiences to them. Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.

Type: White Paper

Sponsor: NetSuite, Inc.


3 Critical Components to Achieving the Perfect Order

Delivering the perfect order requires a delicate balance of inventory visibility, routing logic and strategies for dealing with exceptions. Explore the 3 critical components to delivering the perfect order.

Type: White Paper

Sponsor: NetSuite, Inc.


Seamless Cross-Channel Sales: Knowing Customers at Every Touchpoint

The first step in creating a compelling retail multichannel experience is to truly know your customer.

Type: White Paper

Sponsor: Pitney Bowes


Benefits of an Omnichannel Digital Strategy

Companies with strong omnichannel customer engagement strategies retain 89% of their customers, compared with 33% for companies with weak omnichannel strategies. For retailers to thrive in today’s market, they will need to implement a strategy that incorporates all of their sales channels into a single seamless experience. 

Type: White Paper

Sponsor: Smart Traffik


In-store analytics: Build on the understanding of your customers, to create an engaging in-store experience and boost your ROI.

Generating in-store traffic is the goal of all distribution players. This goal can be achieved through proven online strategies, where the gathered data enables brands and retailers to better understand shoppers, their expectations, and optimize their experience. Discover new ways to do so.

Type: Case Study

Sponsor: Smart Traffik



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Today's customer doesn't just shop in one place, nor in just one fashion. Retailers need to reach their customers across many channels — in the store, through the mail, and online — in order to thrive.

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