Chip Bell explains why the emotional connection in the customer experience game is a mere table stake, not an extra or a value-add. It is the rule, not the exception. The absence of an emotional connection is the definition of a poor customer experience.
Chip Bell explains how retailers can achieve stress-less success during the hectic season by acting as a host, not as a slave.
Jim Dicso, CEO of SundaySky, explores how retailers can personalize engagement in an entertaining, valuable and non-creepy way and create superior customer experiences.
Dana Spinola, founder and CEO of fashion boutique franchise fab’rik, created a unique and innovative in-store customer experience program to spur an enriched customer experience.
Erika Jolly Brookes, CMO at Springbot, maps out the steps an online retailer should take to capture the committed and uncommitted online shopper for back-to-school shopping.
Dan Chester, VP and retail practice leader at ForeSee, explains why it's more important than ever for retailers to improve conversion metrics.
Consumers crave human interaction and the store associate represents a retailer's front line in delivering a rewarding and compelling customer experience. Yet retailers aren't giving the role needed attention and support, and that's not a good thing in today's competitive retail environment.
The need for retailers to have a single customer view to ensure a consistent positive experience, across all the channels via which they interact with shoppers, has only grown more critical as the number of channels and the volume of customer data generated has increased.
The process of designing displays for your dealer networks in the flooring, paint, or home improvement industries presents a unique set of challenges. Build your framework around five questions when developing display programs for home improvement dealer networks.
The advent of digital has changed life as we know it, including the shopping experience. The state of retail is now evolve or die. The dogma of old school retail leadership is now a blueprint for what NOT to do.
Retailers already know they must embrace cognitive computing to better engage with shoppers, differentiate their offerings and adopt a culture of innovation. Cognitive computing systems are becoming the secret weapon helping companies transform consumers' shopping experience.
The retail sector has come a long way from the days of the cheesy cardboard cutout display standing near a pile of products or welcoming customers to a new store selection.
Family pets spending time at a Petsmart PetsHotel, as well as their owners, are getting a much more lyrical experience as the retailer is piping in playlists aimed to enhance the customer experience.
Questions about the trickiest group of consumers answered: Unlock the secret to effectively reaching Generation Z.
How can we make displays last, carry a consistent brand message, and yet still appease the need of our audience for change?
Marketers need to engage like they are throwing a party for friends.
These six facts about a woman's shopping basket reveal what retailers including Nordstrom, Amazon and Tesco do to address them.
One way brands are effectively engaging with customers is through empathy. A buzzword in the marketing world, empathy is the act of putting yourself in your customer’s shoes and taking time to understand their thoughts, feelings, circumstances, and personality.
Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.
Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not the sole ingredient.