The most common tendency with retailers is to simply give the facts about a product or service without really telling a story about them. Panelists at the ICX Summit addressed this topic and how to create profitable narratives.
Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.
Uncertainty about the future is dominating the consumers mind and they are facing some bleak economic realities.This whitepaper will look at the impact of the current recession on banking clients and how todays economy is shaping their choices.
Wine retailers can increase customer loyalty and ROI by installing a wine kiosk that allows customers to look up information on specific inventory and print customized cards that include detailed tasting, food pairing, service and storage information. Find out how...
Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.