Michael Kaiser, principal, director of design at the Beck Group, outlines how fewer people are visiting the malls due to the speed and convenience of online shopping, leaving mall owners to grapple with an escalating number of darkened stores and rethink business strategies on how to stay relevant and, more importantly, profitable.
The Mall of America's limited chatbot experience led to a more robust deployment this past holiday season and is part of the mall's overall digital technology strategy.
Avoiding a sticky customer experience: Webinar explains why retailers must pay attention to product labels
Sometimes it's the simplest things that can prompt a consumer to jump from one retailer or brand to another. One example is the annoying, frustrating product label experience.
Specialty retailer Brookstone has weathered more than a few challenges, including bankruptcy, but is finding success once again with a strong product, brand and consumer focus.
JC Penney returns to high-low pricing, but the damage to the brand may be irreparable.
It might not be a miracle, but Macy’s may reach a 34th milestone by Christmas. Shares of Macy’s Inc. hit a two-year high today when the Cincinnati-based department store chain announced sales that beat its own expectations, encouraging it to...
The app offers lots of options, but suffers from not having enough relevant content.
Charming Charlie is becoming the darling of shopping malls as it expands the number of store units nationwide. The secret of Charming Charlie’s success is its focus on delivering value to its customers. Value isn’t just low prices – although...
Heard the one about the fabric softener and the sleepwalker? The punch line takes place in a department store. Such is a synopsis of Procter & Gamble's latest promotion of its Downy brand, an ambitious campaign that partners popular comedian...
When you don't get a word from an employee at a store, call them on it with this simple tool to improve their customer service.
Regardless of the Black Friday hype, the holiday shopping season still has a long way to go. After all, the Saturday before Christmas is often the busiest shopping day of the year. Still, retailers are off to a decent start – at least by some measures.
Every year, the holiday retail frenzy seems to start earlier and earlier. This time around, it seemed like the Halloween decorations weren't even put up before the Christmas promotions came out to play. In an era of sluggish retail sales...
The goal of aspirational brands is to allow us to feel better about ourselves. That’s what we have always done. And always will do.
Good news for retailers: Children may find actual brand-name toys – not recession-age oranges, IOUs or dollar-store coloring books – in their stockings this holiday season. But while we’re spending, let’s make sure more adults find something wrapped under the...
Wherever you look from now until the first week of January, there will be one consistent message: retail holiday sales will suck. That's because the evidence shows, regardless of reality or economic circumstances, the stories are the same.
Nordstrom's new website is killer. It blends the best of efficiency and design in one site that's easy to use, feels great, and keeps the customer focused on buying not browsing. Searching is customer-centric, social media is built in, and the site experience is closer to the in-store experience than any other retailer I know. Two thumbs up!
Chin-up, glossy-floored department stores. U.S.
Mary Hunt takes aim at retailers by telling Amiable personalities they are all wrong and should become like her, an Analytical. I hate this type of X-files "they" are trying to "do" something to you. See why she's all wrong and why.
In the humorous commercials from California’s Milk Advisory Board, viewers are told that "great cheese comes from happy cows." Whether or not cheerful bovines offer up the best cheddar may be up for debate—but it clearly illustrates that keeping employees...
I needed to buy a down pillow. That’s how it started.