Gil Larsen, VP, Americas at Blis, explains why in the geolocation business, accuracy is paramount. As he shares, it's all too easy to fuel an otherwise perfect campaign with dirty data, rendering it null and void, or pinpoint an individual to within five meters of their location, only to find you targeted the wrong person.
When brands, retailers and digital experience providers met at the 2017 ICX Summit in Dallas the focus was on defining “what works” to maximize CX approaches.
Retailers not using Internet of Things technology may soon want to investigate its potential given big opportunities to boost the customer experience and save big bucks.
With today's consumers tapping devices before they hit a brick-and-mortar or hop online to shop, retailers need to ensure apps are performing well and the store network can support the expected in-store digital experience.
The adaptation of digital technology across products, from clothing to coffee, is slowly reshaping what today's consumers expect from brands and their retail experiences. Here's one example, by Nespresso, of how the Internet of Things influences not only new consumer behaviors, but also revenue streams.
Implementing a free guest Wi-Fi can pay off in more ways than one and by 2017 an estimated 56 percent of retailers will be on board. But every retailer needs to be in the game.
In a nutshell: In 2007, Vail Resorts began embedding RFID chips into its passes so it could more quickly and easily check tickets at airlifts. The single- and multi-day ski passes, which are issued at Vail's five resorts, are automatically picked up by special readers at the platform, allowing skiers to more quickly board the lift.
Bluetooth Low Energy (BLE) and Near Field Communications (NFC) are playing a key role in helping mobile technologies redefine how businesses and consumers engage with one another.
CETW in New York City is set to open; here's what to look for this year.
Motorola unveiled new customer experience solutions at its New York event this week.
More than 22,000 attendees will explore the latest technologies to help improve their customer experience.
If Macy's isn't carrying enough of your size, it isn't for lack of trying. The department store chain, which has long sought to perfect the art and science of inventory management, plans to install RFID technology at all of its U.S. stores by late 2012.
Now more than ever, retailers are focusing on the customer experience at the point-of-sale in order to provide the best service possible to increasingly demanding consumers. Savvy retailers are looking to technology to give the customer control over the checkout experience through self-service kiosks.
New technologies, trends point to RFID making a big impact on retail in the coming months.
The initial focus of the Item Level RFID Initiative will be within the apparel sector.
Reflections and Takeaways
The Redmond giant's retail test lab focuses on connecting all the moving parts of a retail enterprise, right down to the customer level.
RFID-based scanners can massively speed up checkout and cut wait times, but supply chain challenges have prevented adoption.
YDreams developed this exciting shopping environment for Vodafone stores in Portugal, Lille, Bordeaux and Aix-en-Provence. Featured applications range from interactive, 24/7 shop windows and virtual promoters to user-friendly touchscreen kiosks and
At the NRF 98th Annual Convention & Expo, the message seemed to be this: If a great customer experience can drive people into the store to buy music, then there is no retailer anywhere who doesn't stand to benefit from...