Target has big plans for the big holiday season

Target is boosting the number of exclusive brands available for the holiday season and expanding ways consumers can shop while at the same time increasing staffing and associate training. Most of its 1,700 holiday gift products this season will be...

Pinterest proves winning for brands, reveals analysis

Retailers not using the social networking platform Pinterest may want to start integrating it into the marketing plan as new research claims it can lead to bigger sales. Pinterest 'pinners' who engage with advertising content have a 40 percent larger...

InMoment names new CEO, debuts new CX intelligence tool

InMoment has appointed Andrew Joiner as its new CEO and has debuted Discover, an analytics tool for monitoring and mining structured and unstructured customer data. Discover can analyze customer and contextual data from any source, including social reviews, customer comments...

BrightSign delivers digital signage to Cromwell Casino

BrightSign recently teamed up with Socialure to deploy more than 20 displays at Drai's Club, a Las Vegas night club owned by Cromwell Casino. BrightSign provided LS and XD media players to push content to the displays, according to a press release. The displays feature a range of content from advertisements to social media posts.

Spiking holiday sales means more socializing for retailers, reveals study

Retailers Sephora and Amazon are leaders when it comes to social media engagement and are examples retailers need to follow given the expected holiday sales boost this year. "As retail brands seek to garner attention from consumers during the holiday...

Kohl's, Macy's among 'genius' digital retailers

JC Penney, Nordstrom, Macy's and Kohl's are on a 'genius level' when it comes to digital smarts, but no one is close to attaining Amazon's impressive capabilities, according to a MediaPost report. The retail industry is spending 52 percent of...

Pokémon GO inspires Bloomies' social media omnichannel effort

Leading retailer Bloomingdale's is hoping to spark fall season sales with a unique customer engagement effort using social media. A sweepstakes campaign aimed at Snapchat users involving a brick-and-mortar scavenger hunt is a quest to strengthen the retailer's omnichannel strategy,...

Google beats Dropbox as small retailers' top favorite technology

When it comes to technology tools small and medium retailers love Google. In fact the love grew so much this year it knocked Dropbox out of the top ranking of favorite tech tools in a SurePayroll survey. Google Drive dominated in the third annual survey, according to a company press release.

Why retailers should cater to deal-hunting college students

The research is clear: retailers offering back-to-college promotions and boasting a strong social media presence are bound for success. That's the finding of a new survey by Deloitte. The study reports parents expect to spend $1,345 on school supplies this year compared to college students, who plan to spend only $1,082.

Pizza Hut instant-chats customers

Pizza Hut, along with leading SaaS platform tech company, Conversable, said the chain has launched a new Pizza Hut social ordering platform or "chatbot" that allows the so-called "conversational ordering" from the brand's menu via Facebook Messenger and Twitter. "The...

Fashion retailer settles FTC charge over fuzzy marketing, ad activity

Six months after issuing guidelines regarding proper native advertising a federal agency is settling its first case with a well-known retailer accused of an infraction.

Shocker: Some consumers prefer shopping to sex

A survey reveals 14 percent of American consumers would rather shop than have sex.

Study: Retailers must mobilize the brand advocate

A retailer's best friend these days may just be the consumer who is loyal and willing to spread good things about the brand.

Chick-fil-A beats out Amazon, Netflix as top social media brand

The company also bested Netflix, Walmart, Target, Costco, JetBlue and Coca-Cola in social engagement.

Don't miss: Webinar focuses on how millennials are disrupting shopping

Don't miss: Webinar focuses on how millennials are disrupting shopping

Grabbing the millennial shopper's attention requires a strategy, a commitment and the right technology.

Twitter rolls out 'Buy Now' button

Adidas, Best Buy, and PacSun are among the first retailers to use the feature.

Amazon celebrating big anniversary in prime fashion

Amazon celebrating big anniversary in prime fashion

It's been 20 years since Amazon.com opened its doors and the e-tailer is using the big occasion to promote its top-tier membership service and one of its latest Prime consumer services.

Research identifies 'Brand Mavens' transforming retail

Research identifies 'Brand Mavens' transforming retail

Research from CashStar and Texas A&M Center for Retail Studies reveals that brand mavens have enormous purchasing power.

IBM, Facebook join forces

Facebook and IBM Commerce announced that they will partner to provide brands with tailored marketing capabilities.

Macy's using social media to help 'mom-approved' charities

Macy's Thank-A-Mom movement has the hashtag #MacysLovesMoms and gives to "mom-approved" charities.

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