James Hoshor, senior mobile strategist and solutions architect for Propelics, explains that with artificial reality initiatives impacting consumer engagements in 2018, virtual reality should also start to gain adoption by retailers this year.
Consumers are driving retailers to deliver an enhanced, multi-pronged and expansive delivery experience and those not hopping on the bandwagon will likely be left in the dust. Experts offer insight and tips are making sure that doesn't happen.
Bryan Laing, vice president, client service, IDL Worldwide, explains why connecting with consumers on a deeper, more personal level through physical storytelling, reinforced by digital experiences, can help brands differentiate themselves and bring their brands to life.
The TrustChain, a collaborative initiative that involves IBM and a consortium of leaders in the gold and diamond industry, aims to track and authenticate jewels from mine to market to provide transparency to consumers and shoppers.
Rob Kendal, managing director, Yulio Technologies, explains how virtual reality technology presents a whole new way for brands, of all kinds,to offer an immersive, rewarding and bonding experience.
Wesley MacLaggan, Marin Software senior vice president of marketing, explains why voice search is set to become a major factor in advertising, particularly for the retail industry.
Ulta Beauty CEO Mary Dillon says the world continues to have a need for human connection and inspiration within the retail environment and that her company relishes the opportunity to meet consumers' expanding and growing needs.
Rafik Hanna, senior director, All Access, at Taco Bell will share insight on how the brand is winning big with customers due to its digital transformation strategy at the upcoming Interactive Customer Experience (ICX) Summit taking place next month in Texas.
Mary Beth Laughton, Sephora's executive vice president for omnichannel, offers up insight on making the shopping experience more personal and that while technology is critical it's not the only big strategy ingredient and why mobile is playing a huge role today.
Trevor Sumner, CEO of PERCH Interactive, says retail needs to evolve to the point that every inanimate object interacted with can be enhanced by computer vision to tell the shopper more what they need and want to know. He believes computer vision technology can lead the way.
Instead of resisting change when new competitors such as e-commerce retailers and on-demand delivery services came into the market, Target is investing in its digital infrastructure to meet the needs of changing shopping habits.
Matt Matsui, senior vice president of products and strategy at Calabrio, says digital transformation isn't just coming — it's finally here and retailers must be careful to not get swept up in the hype. To best serve customers, companies can't ignore the fact shoppers still want a human connection, whether that's in-store or online.
The National Automatic Merchandising Association trade show floor featured POS equipment tailored to a consumer who is comfortable with mobile payment, and other technologies such as advanced data analytics, artificial intelligence, robotics, biometric identity verification and digital signage.
A TSYS study reveals mobile wallet users intend to use mobile payments more at brick-and-mortar retailers. But intent and actual use could vary based on a number of factors such as a smooth experience and security concerns.
Julian Wallis, retail director at Rambus, believes that retailers that invest in the right in-store digital initiatives will be able to separate themselves from the competition going forward.
While e-commerce continues to expand, consumers still want to visit the store for fresh food. Supermarkets need to find ways to improve the in-store shopping experience and integrate it with digital interaction.
The ICX Association sat down with Intel’s Christie Rice, worldwide global digital signage and interactive kiosk segment director for the Intel's IoT Group, to find out what Intel's up to when it comes to enabling interactive customer experiences. Rice is also Intel’s new representative on the association’s advisory board.
While Amazon preps to expand Amazon Go, its cashierless retail shopping strategy, Berkeley Research Group leader Keith Jelinek offers insight on what's ahead with cashierless checkout and why consumer response is a key part of potential success.
Recognizing the need for both physical stores and e-commerce, retailers seek solutions — including self-serve kiosks — to deliver more interactive customer experiences.
Katrina Gosek, senior director, digital customer product strategy at Oracle, explains why success in the next era of retail won't come from adding the latest widget to your site, and it's certainly not in low prices and free shipping. Success will come down to the ability to move and innovate faster.