Best Practice in Customer Experience Management

Best Practice in Customer Experience ManagementPublication Type:
White Paper

Published / Updated:
Dec. 7, 2015

While a fairly logical question for any retailer may appear to be 'what do customers want?' it might be far more useful to approach the issue along the following lines: 'what’s the difference between what we think our customers want, and what they’re really asking for?' 

The way modern communication works means getting a satisfactory answer to this question is more possible than it’s ever been before. Customers have the capacity to engage with brands across a wide range of channels and contexts, leading to opportunities to gather feedback and insights on the experience at different stages of any customer journey.



Confirmit

Confirmit helps businesses operationalize feedback to drive change throughout their organizations using the world’s most secure, reliable and scalable solutions for Voice of the Customer, Employee Engagement and Market Research programs. Confirmit’s solutions enable companies to run feedback and research programs that increase revenue, reduce costs and promote culture change.

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