Business Continuity for Retail: 4G Networking Strategies to Maximize Revenue and Minimize Downtime

Business Continuity for Retail: 4G Networking Strategies to Maximize Revenue and Minimize DowntimePublication Type:
White Paper

Published / Updated:
May 5, 2015

For businesses that rely on the Internet – whether for point-of-sale (POS) and credit card processing, or for cloud-based business and productivity applications, or both – non-stop availability is essential. Without it, they risk losing revenue, alienating customers and hampering productivity. For the many businesses that rely on DSL or cable for Internet service, that risk is an everyday reality. With availability at 99.5% at best, the question isn’t whether they will experience a loss of service, but when. Businesses can increase availability to 99.95% by installing a T1 or T3 line, or they can try to reduce risk by adding service redundancy. But even assuming they can justify the high cost of such measures, they remain at risk for unanticipated service interruptions caused by uncontrollable events such as severe weather or construction accidents.

3G/4G mobile broadband technology offers a cost-effective, reliable failover solution to minimize the risk of service interruption. With its relatively low cost, 3G/4G failover is appropriate both for large organizations that operate multiple branches or retail locations and small or midsize businesses for whom other options are simply cost-prohibitive. 3G/4G failover increases uptime hours by delivering secure, uninterrupted connectivity at any branch location, store or office.

This paper describes the various technologies and services available to protect against Internet outages and describes the advantages of choosing 3G/4G mobile broadband technology as a failover solution.


Cradlepoint is the global leader in cloud-managed 4G LTE networking solutions, providing business grade and secure connectivity to retail enterprises. Specializing in business continuity, M2M/IoT routing, advanced edge routing and primary connections, Cradlepoint's award-winning solutions were the first to pioneer and fully enable high-speed LTE to maximize the potential of the cloud for businesses worldwide.

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