Digital Signage as Part of a Seamless Customer Experience

Digital Signage as Part of a Seamless Customer ExperiencePublication Type:
White Paper

Published / Updated:
Nov. 4, 2014

Wherever a consumer goes to shop, digital signage is likely to be part of the experience. A customer's interaction with digital technology, including digital signage, influences 36 cents of every dollar spent in a retail store, or about $1.1 trillion. That number is projected to climb to 50 cents out of every dollar, or $1.5 trillion of the $3 trillion in overall sales. This white paper, sponsored by HP, addresses the various aspects of using digital signage to enhance the customer experience, such as:

  • Consistency across channels
  • Using displays to educate
  • Endless variety


HP Inc.

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze.

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