Elevating The In-Store Experience: Why The Network Matters
Irrespective of which version of the future of the store you subscribe to, it’s clear that digital and data will power the store and transform the customer experience and store operations. While retailers understand most elements of this evolution, they often overlook a critical element - the store network. As more digital technology and data flows through the store, the importance of having a strong network will only rise. A failure of the network will result in a failure of the customer experience.