Employing a Single Customer View

Publication Type:
White Paper

Published / Updated:
May 18, 2017

While years ago a customer’s primary ways of interacting with a retailer was either via the showroom or the catalogue, today those options include a website, mobile apps, marketplaces, and a number of social media channels, among others. Along with the increase in the number of ways consumers have to interact with retailers comes a corresponding increase in the amount of information retailers can access about their customers. This whitepaper, sponsored by Pitney Bowes, outlines the challenges retailers are facing and provides solutions for connecting customer data. 



Pitney Bowes

Pitney Bowes is a global technology company enabling commerce in the areas of customer information management, location intelligence, customer engagement, shipping, mailing, and global ecommerce.

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