How to Select a Customer Experience Platform for Maximum Impact | Intouch Insight

How to Select a Customer Experience Platform for Maximum Impact | Intouch InsightPublication Type:
White Paper

Published / Updated:

An effective customer experience (CX) approach pays for itself by creating significant opportunities for profit and growth.

The Temkin Group determined that even a modest rise in customer satisfaction indicators can make an impact. Just a 10% increase in CX scores can lead to additional earnings of $471 million to $823 million over three years for a typical $1 billion company. Results vary by sector, with hospitality, travel, fast food, and insurance enterprises reaping some of the most dramatic rewards, growing upwards of 20%.

But the key word here is “effective.” Poorly-executed efforts will fail. Only a rigorous approach will get results.

This whitepaper by Intouch Insight will show you what it takes to be part of the 19% that succeed at CX initiatives and teach you: 

  • What defines a strong CX platform
  • The components of a successful CX program; and
  • What software features to look for to get a dynamic, customizable platform that meets your company’s unique needs.
Download the free whitepaper today.


Looking for guidance on selecting the right approach to your customer experience program? You may also be interested in the free whitepaper, "Designing a World-Class CX Approach".

Intouch Insight

Intouch Insight helps North America's CX leaders improve their customer experience with our full range of technology solutions for listening, interpreting and actioning customer feedback and operational data.

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