IntuiFace + Beacons: IntuiLab Adds No-Coding Support for Beacon Technology
IntuiLab, provider of IntuiFace, the world’s premier no-coding interactive experience creation platform, is excited to announce the introduction of a series of capabilities aimed at the creation of beacon-aware and beacon-enabled interactive experiences without writing code. Collectively, these features permit creative teams to achieve a new level of targeted, personal interaction with their audiences.
Beacons, particularly popular in retail, are low-energy devices broadcasting either a unique identifier or a URL. By assigning a beacon to individual items or by sending beacon notifications, content providers can create a contextual bridge between product/service/information displays and the actual product or a mobile device. Thanks to this omni-channel scenario, visitors can take information about a given item with them, making the content "stickier" and thus more influential and memorable. The effect is so pronounced that interactive digital signage and beacon technology have been labeled the new power couple.