Like, Friend, Retweet: Top Retailers Digitally Connect with Millennials
Millennials care about, above all else, appearing to be living life to the fullest. For them, constant connection to social media means constant judgment. Social media is less about keeping in touch with friends and more about documenting noteworthy experiences through text and pictures.
With that being said, retailers hardly need to spend money on television advertising these days. 63% of Millennials rely on social media to keep informed on their favorite brands. An eye-catching Instagram can hit a thousand ‘likes’ in minutes. Facebook pages let users post comments to their walls and pictures.