Webinar: Creating emotional connections through immersive digital experiences

Publication Type:
Webinar

Published / Updated:
Feb. 23, 2016
Organizations today have an opportunity and responsibility to engage their customers with digital communications that create emotional connections between customers and brands through immersive encounters we call "digital experiences."
 
For a digital experience to be meaningful, it needs to be integrated into the customer journey, rather than being applied as a layer. It should deliver relevant and meaningful content that disrupts customer behavior, drives engagement and, ultimately, delivers an experience that creates a personal relationship with the customer. The advent of the Internet of Things has given rise to many new and emerging technologies that are changing how organizations create immersive, omnichannel experiences. Mobile experiences have become a platform that can support these initiatives, and can be utilized to self-educate, navigate, compare, validate and more deeply connect. 
 
In this webinar Omnivex Corporation and Shikatani Lacroix will walk you through how to create emotional connections with your customers, employees and visitors by creating immersive digital omnichannel experiences. Learn how:
 
  • To create digital experiences that flawlessly integrate with all aspects of your business, design a strategy to keep your customers engaged and build brand loyalty
  • Shikatani Lacroix will highlight how they helped brands such as M&M Meat Shop, Flow and Regions Bank design and accomplish this integrated digital experience
  • To leverage the wealth of devices and technologies available through the Internet of Things as part of your digital strategy
  • Omnivex will discuss how to leverage data from multiple sources and inputs from sensors and other emerging technologies to create an immersive digital experience 
 
 

Meet the panelists

Chris Devlin
Director of Sales
Omnivex Corporation

Focused on delivering value to organizations via technology, specifically software, Chris brings 25-plus years of industry experience to bear helping customers unlock the power of data across their organizations to drive key corporate objectives.

Marcos Terenzio
Director, Digital Experience
Shikatani Lacroix

Marcos oversees the integration of digital creative solutions that converge with technology, innovation, brand, and design. His focus is helping brands innovate through omnichannel solutions that meet business objectives and deliver results along the digital path to purchase. 

Christopher Hall
Editor
Networld Media Group

Christopher serves as editor of DigitalSignageToday.com and the ICXA website. A longtime freelance reporter, he is quickly establishing himself as an observer of the emerging trends and concepts shaping the sector.

View This Video

Already registered? Login Now

*
*
*
*
*
*

By clicking the button above, you agree to our Terms of Service and Privacy Policy and to allow your personal information to be shared with the sponsor of this content. Your information will NOT be shared with anyone else.