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WEBINAR: Location-based marketing: A guide to strategy, deployment and successful return on investment

 
Publication Type:
Webinar

Published / Updated:
Nov. 10, 2015

As consumer usage has shifted to mobile, location-based advertising has become one of the fastest growing areas in digital advertising and across all media types. BIA/Kelsey has estimated that U.S. mobile location-targeted ad spending will rise 56% this year, and forecasted that it will reach $18.2 billion by 2019. Using real-time location data connects real-world behavior – like the places people visit and how frequently they go – to provide a better understanding of your audience and their wants and needs. By understanding the places people go and the large-scale patterns in mobile usage and physical behavior, marketers and advertisers in retail and restaurants can gain a better understanding of their audiences. xAd will share new insights into consumers’ demands and expectations across path to purchase, and strategies for how marketers can use location insights to address the change in consumer behavior and influence a person at the moments of greatest intent and receptiveness.

 

Meet the panelists

Brandon Starkoff
VP of Product Marketing
xAd

Brandon Starkoff is the VP of Product Marketing at xAd, overseeing the strategic development and go-to-market efforts of xAd’s patented location-based marketing platform and the company’s brand engagement strategy to educate the industry on the importance of location in driving consumer intent. Prior to this role, Brandon managed global strategic partnerships for xAd. Before joining xAd, Brandon was an EVP at Starcom MediaVest Group where he managed global brands in the high tech and telecom category and ran the agency's Mobile Center of Excellence. Brandon’s hometown is Chicago, where he spends his downtime with his wife and two children.

Judy Mottl
Editor, RetailCustomerExperience.com
Networld Media Group

Judy Mottl is an experienced editor, reporter and blogger who has worked for top media including AOL, InformationWeek and InternetNews. She’s written everything from breaking news to in-depth trends.

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