WEBINAR: Location-based marketing: A guide to strategy, deployment and successful return on investment
As consumer usage has shifted to mobile, location-based advertising has become one of the fastest growing areas in digital advertising and across all media types. BIA/Kelsey has estimated that U.S. mobile location-targeted ad spending will rise 56% this year, and forecasted that it will reach $18.2 billion by 2019. Using real-time location data connects real-world behavior – like the places people visit and how frequently they go – to provide a better understanding of your audience and their wants and needs. By understanding the places people go and the large-scale patterns in mobile usage and physical behavior, marketers and advertisers in retail and restaurants can gain a better understanding of their audiences. xAd will share new insights into consumers’ demands and expectations across path to purchase, and strategies for how marketers can use location insights to address the change in consumer behavior and influence a person at the moments of greatest intent and receptiveness.