Loyalty Research Report Millennials

Loyalty Research Report MillennialsPublication Type:
White Paper

Published / Updated:

CodeBroker surveyed 1,287 consumers who are members of loyalty programs in a range of industries, including travel, restaurant, credit card, retail and others. Those cross-industry research results can be accessed here.


This report is a subset of the of the larger research, and focuses on 441 millennials who belong to loyalty programs. We asked millennials about their frustrations associated with retail loyalty programs, how they would like to engage with loyalty programs, and changes they would like to see.



CodeBroker

CodeBroker’s mobile marketing solutions are used by retailers to drive consumer engagement for leading retailers throughout the US and Canada.

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