Loyalty Research Report Millennials
CodeBroker surveyed 1,287 consumers who are members of loyalty programs in a range of industries, including travel, restaurant, credit card, retail and others. Those cross-industry research results can be accessed here.
This report is a subset of the of the larger research, and focuses on 441 millennials who belong to loyalty programs. We asked millennials about their frustrations associated with retail loyalty programs, how they would like to engage with loyalty programs, and changes they would like to see.