Making the Move to Immersive Retail
Retailers large and small have long relied on in-store advertising and signage to attract customers, promote individual products and product lines, and highlight sales and other offers. Although these promotional methods help drive sales and boost revenue streams, maintaining traditional, non-digital in-store displays poses significant challenges, particularly for large-scale retailers with multiple stores.
Many products and product lines cannot shine to their fullest via traditional displays. That’s because non-digital displays offer a limited amount of viewable content per unit area. Retailers always face hard choices when deciding which products to promote most heavily and, consequently, which to marginalize. The spatial constraints of traditional displays also narrow the details that retailers can make accessible to customers. Shoppers hoping to learn product specifications can be disappointed to find only the most cursory information and must often seek additional assistance elsewhere.
Download this white paper from NEC to learn more.