Seamless Cross-Channel Sales: Knowing Customers at Every Touchpoint
In today’s multichannel world, consumers manage their lives with hand-held devices that provide instant connections to their networks of friends, brands and influences. They don’t understand why retailers can’t move with the same speed and agility. They expect seamless, personal service across every channel. They want to be treated as individuals, not part of a segment. Fortunately, market leaders are finding ways to transcend these challenges. They’re stepping up to today’s data challenges, gaining new perspective through greater customer knowledge, and finding a competitive edge.