How the Internet of Things is Reinventing Retail
The buzz about big data and the Internet of Things has started to seem more like a roar in 2015. The scope of potential devices is measured in billions, and the implications are described as vast. But what does all that IoT buzz really mean
for retail marketers, and how they interact with shoppers in stores?
In this position paper, we’ll get beyond the big numbers and future forecasts to focus on one of the ways the Internet of Things (or IoT for short) really matters for a retail group – how it can start to leverage IoT-driven systems and make shopping better for its customers through seamless, effective visual messaging driven by ComQi’s EnGage platform.