Traditional Merchandising in the Age of Self-Service

Traditional Merchandising in the Age of Self-ServicePublication Type:
Guide

Published / Updated:
April 14, 2014

Much has been made in recent years of the role the internet plays in the shopping experience. Many consumers research large purchases, those costing $500 or more, online before visiting a store. But what about the purchases that don't rise to that $500 level, or those customers who don't make use of the internet to assist with buying decisions? Tried-and-true merchandising can be key to driving that buying decision. Merchandising and point-of-purchase displays are critical to building a brand and providing customers with the information they need to make an educated purchase.

This guide delves into the ways merchandising can help drive a purchase and offers some tips to help retailers make effective merchandising decisions. 


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