[WEBINAR] Help Consumers Avoid Stubborn Sticker Frustration

Publication Type:
Webinar

Published / Updated:
Aug. 29, 2017
A recent national consumer survey revealed most shoppers regularly deal with stubborn stickers and it can ruin the first impression of a new purchase. Hard-to-remove labels are causing frustration and are a common pain point, just like a dropped call or a 404 error. 
 
In this webinar, “Help Consumers Avoid Stubborn Sticker Frustration,” sponsored by Avery Dennison Label and Packaging Materials, the key findings and critical data insights of this research are reviewed in-depth. The webinar discusses:
 
  • Common product categories causing the most sticker frustration
  • How product and price labels enter the packaging value chain
  • Solutions available to help consumers have a positive experience with a brand

Meet the panelists

Laura Noll (left) 
Market Research & Insights Manager
Avery Dennison Label and Packaging Materials

Agata Kowalska (right)
Associate Product Manager - Removable Labels
Avery Dennison Label and Packaging Materials

Laura Noll has more than 20 years experience in the market research field. Her experience includes leading research activities for multiple Fortune 500 companies. At Avery Dennison, she provides insights that inform, influence, and provide actionable business solutions across brands and business units.

Agata Kowalska has been with Avery Dennison since 2009, working in both, the European and North American regional headquarters. Agata leads the development of segment insights and corresponding innovations, technology trends, and new products for the removable labeling portfolio.

 

Judy Mottl
Editor, RetailCustomerExperience.com
Networld Media Group

Judy Mottl is an experienced editor, writer, reporter and blogger who has worked for top media including AOL, InformationWeek and InternetNews. She’s written everything from breaking news to in-depth trends and has won awards on the local, state and national level for feature coverage and investigative journalism.

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