Well-Educated Customers Become Loyal Customers

Well-Educated Customers Become Loyal CustomersPublication Type:
Case Study

Published / Updated:

Total Wine & More learned early on that good marketing shouldn’t try to “out-smart” consumers in an effort to get them to buy. Instead, Total Wine & More educates their customers about their many product choices, which in turn helps to earn their loyalty.

That is why the nation’s largest independent retailer of wine, beer, and spirits works so hard to give customers a unique shopping and educational experience in its stores across the country. The retailer knows that its digitallysavvy customers want access to product information, reviews, and deals whether they are online or in the store. Total Wine & More also understands educational tools can help the wine, spirit, or beer novice feel less intimidated while shopping—an essential element to growing the customer base.



Hughes

HughesOn puts your network to work for you and your customers. Elevate the in-store experience, optimize network performance, and deliver your message when and where it counts most to your customer.

Visit Company Showcase »

Get Your Free Copy

Already registered? Login Now

*
*
*
*
*
*

By clicking the button above, you agree to our Terms of Service and Privacy Policy and to allow your personal information to be shared with the sponsor of this content. Your information will NOT be shared with anyone else.