When it comes to store analytics, Franchise networks need to act like Chains

When it comes to store analytics, Franchise networks need to act like ChainsPublication Type:
White Paper

Published / Updated:
March 24, 2015

been established and are now widely considered fundamental in retailing. Not only have retailers been doing it for decades, but the retailers who leverage the insights effectively have an “insight edge” and consequently a competitive advantage over retailers who do not.

Over the course of the last ten years, I have worked with a multitude of franchise/dealer networks including those in wireless, general merchandise, electronics, home improvement and automotive segments. Regardless of the type of franchise network, I see a consistent disconnect between franchisors and franchisees when it comes to analytics and especially store traffic and conversion analytics.

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