Ron Bowers / Ron Bowers and Frank Mayer & Associates are recognized for their expertise of the in-store merchandising marketplace. Their creative insight has developed leading edge point of purchase displays, digital signage, kiosks, mobile, and self-service retail customer experiences.
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Key factors to consider in the deployment of a multi-touch kiosk

The economic downturn has permanently changed the way consumers shop. More shopping trips begin online and at in-store kiosks, and price comparisons and coupon searches are even more common.

2-D Bar Codes: Understanding the 'easy button'

One of my first blogs on this site took a realistic glance at the prospect of 2-D bar code adoption in the U.S. In the last few years, brands, publishers and retailers have tested and nibbled around the edges of this technology.

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