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Foursquare and Facebook Places Face-Off for Loyalty

January 27, 2011 by Sharon Goldman — Senior Director, COLLOQUY

The check-in wars are clearly in full swing. Foursquare recently boasted it had 381,576,305 check-ins worldwide in 2010, and while I don't know the exact numbers associated with Facebook Places, a competitor that launched in August, it's clear that the two are "squaring" or "facing" off.

For example, JetBlue just crowed this week that it's offering TrueBlue points for Facebook Places check-ins...no Foursquare to be found there. On the other hand, Foursquare just announced that it doesn't even need new funding this year — it has enough money even given the new competition. Touche.

No matter who's doing the posturing, it's clear that location-based social media is where the buzz is these days, as the "gamification" of loyalty continues full-throttle. 2011 should definitely bring further fun in this arena...so we'll bring you more updates as this location-based face-off shakes out.