Vitamin Shoppe leader talks delivery strategy

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Leanna Buttner, senior director of digital commerce for The Vitamin Shoppe, shares insight on the retailer's strategy to expand same-day delivery into its own digital ecosystem.

Legacy payments abandoned micro-businesses, AI makes them viable again

by Jim Aviles — CloudWalk Board Member, CloudWalk

Legacy payments companies went after tiny businesses early, but most eventually shifted to bigger customers because supporting the “long tail” was too expensive with old systems and human-heavy service. AI can make it affordable to serve micro-merchants well without abandoning them later.

Ahold Delhaize USA expands digital commerce capabilities

Grocery retail group Ahold Delhaize USA is partnering with SmartCommerce to expand Click2Cart across its five omnichannel U.S. grocery brands.

Consumer Behavior / Consumer Psychology

Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.