The ICX Association sat down with Intel’s Christie Rice, worldwide global digital signage and interactive kiosk segment director for the Intel's IoT Group, to find out what Intel's up to when it comes to enabling interactive customer experiences. Rice is also Intel’s new representative on the association’s advisory board.
While Amazon preps to expand Amazon Go, its cashierless retail shopping strategy, Berkeley Research Group leader Keith Jelinek offers insight on what's ahead with cashierless checkout and why consumer response is a key part of potential success.
While e-commerce continues to expand, consumers still want to visit the store for fresh food. Supermarkets need to find ways to improve the in-store shopping experience and integrate it with digital interaction.
Chip R. Bell explains why retail success starts with customer intelligence that provokes insight, not just customer information, and includes shifting the "locus of focus" from customer wants and needs to hopes and aspirations.
Katrina Gosek, senior director, digital customer product strategy at Oracle, explains why success in the next era of retail won't come from adding the latest widget to your site, and it's certainly not in low prices and free shipping. Success will come down to the ability to move and innovate faster.
Accurately measuring ROI for digital signage is critical both to justify the investment your business is making with a digital signage network and to make any adjustments to the deployment, content or other variables to maximize your network's impact once it's operational. Measuring ROI can also be complex.
In this constantly connected age, stores work to grab customers’ attention through digital signage. In addition to being eye-catching, it can increase customer spend and store revenue. Read how in this digital signage byline.
As the numbers on data breach statistics continue to rise, it is clear a new approach to data security is needed if organizations want to stay ahead of the attackers and more effectively protect their data, customer information, and bottom lines.