Shoppers moving to mobile: Where retailers fall short with m-commerce experiences

Dan Carney, senior vice president of operations at Limelight Networks, explains how mobile devices are having broad implications across the retail landscape, specifically when it comes to consumer expectations of the online experience.

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Automation will produce a brick-and-mortar retailing renaissance…if labor is deployed creatively

At present, the future of brick-and-mortar retailers looks bleak; however book author John Pugliano believes the technological forces that have favored online retailing are about to shift the advantage back to the local storefront.

Why you need to put yourself in your customers’ shoes…or pants…or jackets

Denise DeSisto, VP, marketing automation and product innovation at Customer Portfolios, says every retailer's goal must be to keep customers at the center of a brand's marketing strategy. It means providing an experience boasting relevant content, product recommendations and targeted offers at the appropriate time throughout the consumer lifecycle.

How to clean your dirty data and why quantity isn't a substitute for quality

Gil Larsen, VP, Americas at Blis, explains why in the geolocation business, accuracy is paramount. As he shares, it's all too easy to fuel an otherwise perfect campaign with dirty data, rendering it null and void, or pinpoint an individual to within five meters of their location, only to find you targeted the wrong person.

Neiman Marcus, HMSHost, b8ta talk designing the retail digital store

Digital chiefs from legacy and new brands share insight, advice, tips and strategy when it comes to designing the store with digital in mind.

Webinar: How to tap mobile, personalization to drive a seamless customer journey

A one-hour free webinar on July 27, hosted by Adobe, will offer actionable insights and tips for retailers striving to craft a successful customer journey.

The demise of brick-and-mortar retail has been greatly exaggerated

There's been no end of stories lately about retail store closures, layoffs and bankruptcies, but the real story isn't about physical retail dying. It's about evolution and that outlook is very positive.

Leveraging robotics in the retail customer experience quest

Digital leaders from Behr, Subway, SoftBank and FordDirect share insight and opinion on where robotics fits into the customer experience and what promise the technology boasts.

Kagan: The retailer role in smart home growth

Jeff Kagan explains why smart home growth is picking up steam and how it presents an opportunity for retailers, if they handle it correctly and position themselves right.

Planning an in-store technology? 4 steps to prototype it like a pro

Shopping is interactive, with 53 percent of consumers saying they'd pay more for valuable experiences. Half of in-store shoppers today say they're more likely to shop at retailers that offer assistive technologies. How, then, can retail brands prototype the in-store technologies and avoid a backfire? The process involves four crucial steps.

Making retail work for every generation

With millennials making up approximately 30 percent of the population, retailers strive to tailor efforts to reel in this group, yet often overlook the remaining 70 percent. The millennial generation may be driving retailers to keep-up with their tech savvy speed and connectivity, but retailers must build an environment that works for all.

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RESOURCES




The Demise of Bricks and Mortar Retail has been Greatly Exaggerated

There’s been no end of stories lately about retail store closures, layoffs and bankruptcies, but the real story isn’t about physical retail dying. It’s about evolution – and that outlook is very positive.

Type: White Paper

Sponsor: ComQi, Inc.




Seamless Cross-Channel Sales: Knowing Customers at Every Touchpoint

The first step in creating a compelling retail multichannel experience is to truly know your customer.

Type: White Paper

Sponsor: Pitney Bowes




180-yr old Spectator Seating Company Cheers on Employee Engagement

Hussey Seating, a 180-year-old, sixth-generation family owned seating solutions company, installs Mvix digital signage solutions to enhance employee engagement.

Type: Case Study

Sponsor: Mvix




[LIVE WEBINAR] Why mobile, personalization are key to a successful, seamless customer journey

Date: July 27, 2017 | Time: 2:00 PM EST | Duration: 1 Hour | Join us for a live webinar with Adobe as we discuss the priorities and strategies needed to survive in today's retail market. Register now!

Type: Webinar

Sponsor: Adobe




Piada Italian Street Food Protects Uptime & POS Data With All-in-One SD-WAN Solution by Cradlepoint

Restaurant chain reduces hardware by running wired primary & LTE Failover through one router in eateries.

Type: Case Study

Sponsor: Cradlepoint




Making the Move to Immersive Retail

Retailers large and small have long relied on in-store advertising and signage to attract customers, promote individual products and product lines, and highlight sales and other offers.

Type: White Paper

Sponsor: NEC Display Solutions


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