AI, social media, digital shopping: What retailers need to do to grab Gen Alpha, Gen Z shoppers

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Retailers need to offer digital discovery for the online Gen Alpha shopper and in the mall experience for the Gen Z. consumer.

When AI becomes the shopper: Why retailers must rethink customer experience

by Divya Valsala Saratchandran

AI isn't replacing the customer. But it is becoming part of the buying decision.

Millennials, Gen Z are big Halloween spenders

When it comes to spending on Halloween Gen Z and millennials are predicted to outspend the $210 overall average despite consumer concerns about budgets and…

Consumer Behavior / Consumer Psychology

Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.