How AI can connect customers to your brand

Dr. Anil Kaul, CEO and co-founder of Absolutdata, writes that as AI becomes a part of daily living, brand leaders are realizing the potential the technology has to transform marketing. AI is poised,he believes, to upend traditional notions of buyer-seller dynamics.

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Marriott design VP on mobile, minds and merchandise at CONNECT Mobile CX Summit

Marriott International's David Kepron will share his insights on the pervasiveness of digital media and how its integration to consumers' lives at the upcoming CONNECT: The Mobile CX Summit.

3 key strategies for driving loyalty enrollment

Jeff Sopko, president of Baesman Insights & Marketing, offers tips and insight on how retailers can hurdle the many barriers to entry for loyalty programs. As he shares, it all starts with the sign-up process.

The human touch: Why mobile can't replace in-store associates

Unlike customer-facing mobile apps and websites, in-store associates and managers have insider knowledge and the ability to use in-store tools to their advantage, according to Logan Rodriguez, director of retail at Square Root. Consumers, he writes, still look to brick and mortar for added personal touch.

Automation will produce a brick-and-mortar retailing renaissance…if labor is deployed creatively

At present, the future of brick-and-mortar retailers looks bleak; however book author John Pugliano believes the technological forces that have favored online retailing are about to shift the advantage back to the local storefront.

Shoppers moving to mobile: Where retailers fall short with m-commerce experiences

Dan Carney, senior vice president of operations at Limelight Networks, explains how mobile devices are having broad implications across the retail landscape, specifically when it comes to consumer expectations of the online experience.

How to avoid the traps in customer experience measurement

Victoria Bough, general manager for Customer Experience Solutions at Periscope By McKinsey, explores the key steps and traps to avoid in transforming a middling approach to customer experience measurement into one that delivers impact and creates value.

Why you need to put yourself in your customers’ shoes…or pants…or jackets

Denise DeSisto, VP, marketing automation and product innovation at Customer Portfolios, says every retailer's goal must be to keep customers at the center of a brand's marketing strategy. It means providing an experience boasting relevant content, product recommendations and targeted offers at the appropriate time throughout the consumer lifecycle.

How to clean your dirty data and why quantity isn't a substitute for quality

Gil Larsen, VP, Americas at Blis, explains why in the geolocation business, accuracy is paramount. As he shares, it's all too easy to fuel an otherwise perfect campaign with dirty data, rendering it null and void, or pinpoint an individual to within five meters of their location, only to find you targeted the wrong person.

Neiman Marcus, HMSHost, b8ta talk designing the retail digital store

Digital chiefs from legacy and new brands share insight, advice, tips and strategy when it comes to designing the store with digital in mind.

Webinar: How to tap mobile, personalization to drive a seamless customer journey

A one-hour free webinar on July 27, hosted by Adobe, will offer actionable insights and tips for retailers striving to craft a successful customer journey.

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RESOURCES




Making the Move to Immersive Retail

Retailers large and small have long relied on in-store advertising and signage to attract customers, promote individual products and product lines, and highlight sales and other offers.

Type: White Paper

Sponsor: NEC Display Solutions




[LIVE WEBINAR] Why mobile, personalization are key to a successful, seamless customer journey

Date: July 27, 2017 | Time: 2:00 PM EST | Duration: 1 Hour | Join us for a live webinar with Adobe as we discuss the priorities and strategies needed to survive in today's retail market. Register now!

Type: Webinar

Sponsor: Adobe




Consumers Are The Real “Things” In The Internet of Things

At Digital Signage Expo 2017 this March in Las Vegas, top signage solutions providers, vendors and end-users gathered for a roundtable education session to talk about the implications of the Internet of Things, and how when it comes to delivering great experiences, the focus always tracks back to the customer.

Type: White Paper

Sponsor: ComQi, Inc.




180-yr old Spectator Seating Company Cheers on Employee Engagement

Hussey Seating, a 180-year-old, sixth-generation family owned seating solutions company, installs Mvix digital signage solutions to enhance employee engagement.

Type: Case Study

Sponsor: Mvix




Piada Italian Street Food Protects Uptime & POS Data With All-in-One SD-WAN Solution by Cradlepoint

Restaurant chain reduces hardware by running wired primary & LTE Failover through one router in eateries.

Type: Case Study

Sponsor: Cradlepoint




When Technology & Customer Experience Collide: Paving the way for self-serve and ordering kiosks

People are integrating technology into their everyday lives with increasing frequency and confidence. Today’s always-on, hyper-connected, technology-filled lifestyle has influenced consumer expectations and challenged businesses in nearly every industry.

Type: White Paper

Sponsor: Frank Mayer and Associates, Inc.


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