C-store RaceTrac redefines loyalty via enhanced rewards program

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

RaceTrac, a leading convenience store retailer, partnered with Capillary Technologies, an AI-powered loyalty solution provider, to enhance the RaceTrac Rewards program across its more than 600 retail locations.

Cultivating a modern supply chain: What Spring gardening can teach us about cloud, automation

by Tatiana Munoz — Director of Sales and Business Development USA, Hardis Supply Chain

Modernization can occur incrementally by strengthening the digital foundation, introducing automation where it delivers the most value and gradually building a more connected operational ecosystem.

Ace Hardware debuts AI-powered assistant

Ace Hardware has deployed a AI-powered assistant, called 'Hey ARMA,' aimed at helping store associates better serve customers in real time.

Consumer Behavior / Consumer Psychology

Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.