C-store RaceTrac redefines loyalty via enhanced rewards program

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

RaceTrac, a leading convenience store retailer, partnered with Capillary Technologies, an AI-powered loyalty solution provider, to enhance the RaceTrac Rewards program across its more than 600 retail locations.

Reducing shrink without dismantling customer experience and trust

by Daniel Gabay — CEO, Trigo

Shrink isn’t going away. Economic pressure, and everyday opportunistic theft, will continue to challenge retailers. But heavy-handed enforcement or experiences that make honest customers feel policed will just push them further from brick and mortar retail.

CrownTV rolls out Samsung4K Displays across Janie and Jack Stores

CrownTV has installed over a dozen Samsung commercial 4K displays across five children clothing brand Janie and Jack locations — Brookfield Place, Garden State…

Consumer Behavior / Consumer Psychology

Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.