Target has an AI chief. Does every retailer need one?
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Not every retailer needs a chief AI officer. But every retailer needs someone with the authority to orchestrate AI across the enterprise.
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For a U.S. beauty launch, the right partner is not the one promising control over an assistant. It is the one that can explain the customer problem, show what it will change, work within the retailer's approvals and leave evidence the team can inspect.
read nowMore CommentaryThe Children’s Place files for bankruptcy protection
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Today's customer doesn't just shop in one place or in one channel. Retailers need to reach customers in the store, online and the mobile device in order to thrive.
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