Rent-A-Center's 'Inner Circle' is about meeting customer needs and much more

A mobile-first community and customer insight platform is not only booting customer engagement and interaction for the home furnishings retailer, but spurring faster and better product and services decision making.

FEATURES


Brick-and-mortar retailers' secret weapon: Conversion rate optimization

Mark Ryski, CEO and founder of HeadCount Corp., wonders why conversion rate optimization isn't a retail obsession given the difficult business conditions brick-and-mortar retailers are facing.

Neiman Marcus reaps customer experience, associate rewards via communication platform

The luxury retailer is finding Theatro's content delivery management platform is not only delivering an enhanced customer experience, but boosting store associate and in-store communication experiences as well.

Creating touchpoints to connect with consumers

Alexander Shporer, project manager at starrdesign, explains why retailers need to create a distinct shopping experience where guests can see, touch and connect with products.

Luxury jeweler's new retail chief driving 'Retail 3.0' strategy forward

With its own mobile app already in place, and a new YouTube customer engagement platform, Govberg Jewelers is all about winding up a rewarding customer experience and Claudio Terjanian is at the helm of the retail strategy.

1-800-Flowers.com delivers another AI shopping channel to meet gift givers wherever they're shopping

The online florist and gift retailer is tapping artificial intelligence technologies, such as Google Assistant, to ensure it's always in quick reach of customers.

Impulse service on steroids

Chip Bell explains how products involved in an impulse buy usually have some "eye catching" feature and are smartly positioned where a roving eye cannot miss. Yet impulse service is not about easy as much as it is about emotional comfort.

Great expectations: Recalibrating retail as we know it

Evan Magliocca, brand marketing manager at Baesman Insights & Marketing, explains why the in-store experience must be new, exciting and something nothing ever imagined in which product is secondary, but emotion, enjoyment, and exhilaration are integrated with brand culture and image.

'New wave' retail is starting to crest

For many analysts, observers and pundits, the Sears story serves as a kind of moral or object lesson to Amazon. But ICXA Managing Director Christopher Hall also see the Sears story as a fascinating reverse-parallel to what seems to be going on in a bigger-picture sense in retail today, with a bit of a twist.

Alibaba one-ups Amazon by building a mall for retailers

Chris Petersen writes on how Amazon and Alibaba, two great disruptors of traditional bricks and mortar retail, are focused on creating new models that will serve the rising expectations of today's customers.

TaylorMade Golf takes a big 'turn' to boost customer experience

The golf equipment manufacturer's new club subscription program, created in partnership with payments provider Klarna, not only makes upgrading clubs easier and quicker for golfers, but it’s driving more sales and boosting the customer conversion rate.

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RESOURCES




Bringing E-commerce like capabilities to Brick-and- Mortar Stores for Shopper Engagement

Brick and mortar retailers could slow the erosion of their businesses by e-commerce platforms if they had better ways to understand shopper behavior and increase the probability of sales. The key is getting shoppers engaged with the store and brand, and borrowing on some of the techniques used by online platforms.

Type: White Paper

Sponsor: ComQi, Inc.




[LIVE WEBINAR] How Global Brands are Using Mobile to Improve Frontline Execution

Date: November 07, 2017 | Time: 11:00 AM EST | Duration: 1 Hour | In this webinar, we’ll discuss the challenges of executing in foodservice, retail, and hospitality environments. Using Compass Group’s success story as an example, we’ll share how global brands can leverage mobile apps to improve frontline performance. Register now!

Type: Webinar

Sponsor: Nudge Rewards




ComQi helps Hudson Group’s World Duty Free stores “Take Flight” at Detroit Metropolitan Airport

Hudson Group, one of the largest travel retailers in North America, has deployed a diverse set of dazzling digital displays at one of America’s busiest airports aimed at energizing the large store and driving sales and promotions, as well as adding to the customer experience.

Type: White Paper

Sponsor: ComQi, Inc.




[LIVE WEBINAR] Why Artificial Intelligence (AI) Is Essential to Your Customer Care Strategy in 2018 and Beyond

Date: November 9, 2017 | Time: 1:00 PM EST | Duration: 1 Hour | Join Mark Beccue, Principal Analyst at Tractica, and Jane Price, VP of Marketing at Interactions, for an interactive dialog that examines how AI is being implemented in the retail customer care space. Register now!

Type: Webinar

Sponsor: Interactions LLC




Retail Displays Remain Relevant

Although online shopping may be changing the retail landscape, there’s no substitute for the ability to touch a product before buying.

Type: White Paper

Sponsor: Frank Mayer and Associates, Inc.




Audience Engagement in Digital Media

Enhancing audience engagement nowadays is critical, because engaged users are more likely to trust a specific brand. They often pass through the same route or location on their way to work in the morning, back home in the evening or throughout the weekend.

Type: White Paper

Sponsor: media mea LLC


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