Why it's crucial to understand the shopper’s in-store behavior in the evolving retail market

Smart Traffik CEO Laurent Simonin explains why brands and retailers need to unify their departments to increase revenue through an improved customer experience. It is up to the retailers and brands to understand who their customers are, how to best-address their expectations, and to create brand awareness and engagement.

FEATURES


C-Speak: How merchants can protect their business from growing CNP fraud

Mobile Payments Today sat down with Kount CEO Brad Wiskirchen and COO Rich Stuppy to talk about this year’s results, and about trends that are influencing the market now.


Curing the epidemic of retail bankruptcy: X-data

Mike Maughan, head of global insights at Qualtrics, explains why X-data is a major piece of the puzzle when it comes to retail success.

4 strategies to build your business' long-term health

David Boone, EVP, U.S. card partnerships and shared services at TD Bank, offers insight on why it's a good time for retailers to invest in the long-term health of their businesses.

The road to retail salvation is personal and predictive

Gordon White, general manager Americas, The Social Client (a company of Acticall Sitel Group), provides three elements retail brands need to keep in mind if they aim to become personalization leaders.

What's really in it for your retail customers?

Tyler Douglas, chief sales and marketing officer at Vision Critical, offers up three key steps marketers can take to get back to the fundamentals. The first is putting customers in the driver's seat.

A shopper marketing conundrum: Providing a personalized mobile experience at scale

Matt McGinty, chief revenue officer, Fiksu DSP, provides insight on why targeting shoppers via mobile, based on their shopping habits, can improve the consumers' relationship with the brand.

5 steps to turn retail sales associates into selling machines

Rieva Lesonsky, CEO of GrowBiz Media, offers up insight on why retailers need to treat salespeople with respect, arm them with the right training and tools and model how you want them to treat customers.

Kagan: Poor checkout experience hurts retail brand

Jeff Kagan offers up his view on retail winners and losers and what the changing customer expectations are starting to demand from retail stores.

A retailer's guide to driving modern customer experiences

Antoine Rizk, vice president of go-to-market programs at Axway, provides insight on how the customer journey is transforming into a cross-platform experience, bridging the gap between physical and online stores and creating a seamless, personalized customer experience.

The overlooked weapons in your retail marketing arsenal

Karey Crump, senior director, product marketing at Blackhawk Network, discusses why marketers should use branded gift cards and egifts to attract new customers and deepen relationships with existing ones.

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RESOURCES




HP ElitePOS: Retail redefined by design

Transform your retail space with a versatile point-of-sale system that elevates the customer experience and supports your critical business operations. With security, durability, and flexibility built into its gorgeous design, the HP ElitePOS reinvents the in-store experience.

Type: Brochure

Sponsor: HP Inc.




Changing the Retail Paradigm

50% of customer interactions happen during a multi-channel, multi-event journey.

Type: White Paper

Sponsor: RedPoint Global Inc.




The Path to Omnichannel Marketing

Omnichannel engagement will play a huge part in the next ten years in how marketers reach both customers and prospects. As beacons, wearables, and IoT gain popularity, marketers will face greater challenges in understanding their end-to-end journeys and driving conversions.

Type: White Paper

Sponsor: RedPoint Global Inc.




[WEBINAR] Help Consumers Avoid Stubborn Sticker Frustration

In this webinar, sponsored by Avery Dennison Label and Packaging Materials, the key findings of a national consumer survey are reviewed in-depth. Download now!

Type: Webinar

Sponsor: Avery Dennison




The Case for Tablets in Hotels and Hospitality

This infographic highlights findings from Bouncepad’s U.S. consumer survey that shows guests expect more tech hotels.

Type: Infographic

Sponsor: Bouncepad




Increasing Retail Brick-and-Mortar Traffic With Innovative Digital Signage

The purpose of this paper from LG is to present ideas for enhancing the retail in-store experience to fuel customer obsession via innovative digital signage.

Type: White Paper

Sponsor: LG Electronics USA, Inc.


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