Shoppers moving to mobile: Where retailers fall short with m-commerce experiences

Dan Carney, senior vice president of operations at Limelight Networks, explains how mobile devices are having broad implications across the retail landscape, specifically when it comes to consumer expectations of the online experience.

How to avoid the traps in customer experience measurement

Victoria Bough, general manager for Customer Experience Solutions at Periscope By McKinsey, explores the key steps and traps to avoid in transforming a middling approach to customer experience measurement into one that delivers impact and creates value.

Why you need to put yourself in your customers’ shoes…or pants…or jackets

Denise DeSisto, VP, marketing automation and product innovation at Customer Portfolios, says every retailer's goal must be to keep customers at the center of a brand's marketing strategy. It means providing an experience boasting relevant content, product recommendations and targeted offers at the appropriate time throughout the consumer lifecycle.

How to clean your dirty data and why quantity isn't a substitute for quality

Gil Larsen, VP, Americas at Blis, explains why in the geolocation business, accuracy is paramount. As he shares, it's all too easy to fuel an otherwise perfect campaign with dirty data, rendering it null and void, or pinpoint an individual to within five meters of their location, only to find you targeted the wrong person.

The demise of brick-and-mortar retail has been greatly exaggerated

There's been no end of stories lately about retail store closures, layoffs and bankruptcies, but the real story isn't about physical retail dying. It's about evolution and that outlook is very positive.

Kagan: The retailer role in smart home growth

Jeff Kagan explains why smart home growth is picking up steam and how it presents an opportunity for retailers, if they handle it correctly and position themselves right.

Planning an in-store technology? 4 steps to prototype it like a pro

Shopping is interactive, with 53 percent of consumers saying they'd pay more for valuable experiences. Half of in-store shoppers today say they're more likely to shop at retailers that offer assistive technologies. How, then, can retail brands prototype the in-store technologies and avoid a backfire? The process involves four crucial steps.

Making retail work for every generation

With millennials making up approximately 30 percent of the population, retailers strive to tailor efforts to reel in this group, yet often overlook the remaining 70 percent. The millennial generation may be driving retailers to keep-up with their tech savvy speed and connectivity, but retailers must build an environment that works for all.

Amazon's Whole Foods deal proves the 'retail mullet' is the future of grocery

ForeSee's Eric Feinberg provides his take on Amazon's multi-billion dollar acquisition of Whole Foods. As he writes, surprisingly not much has been said about the real logic behind the deal, which has far more to do with Amazon expanding into an area it knows it can win, and far less to do with battling rivals such as Walmart.

Why we need to talk about the retail evolution, not the retail apocalypse

In the end, the retail evolution is all about the customer. Being tech-savvy, shoppers want their shopping experience to reflect their daily life: a mix of online and offline. It is up to the retailers and brands to build a great customer experience, to satisfy their connected shoppers, and increase their foot traffic and ROI.

Amazon's Whole Foods Market acquisition points to a changing role for physical stores; millennials hold the key

Amazon's acquisition of Whole Foods Market is yet another sign – the biggest to date – that retail is being redefined by multiple shopping channels.

4 insights you can unlock by mapping the customer journey

By uncovering the path your customers follow when they engage with your brand, you'll gain four valuable insights that can help you build a stronger, more loyal relationship with them.

Customer experience is defined at new levels during ICX Summit 2017

When brands, retailers and digital experience providers met at the 2017 ICX Summit in Dallas the focus was on defining “what works” to maximize CX approaches.

A generational perspective: How our past defines future buying behaviors

Everyone's trying to figure out what drives consumers to purchase. But to understand how they shop, you need to know what makes them tick.

7 tips to combat the Amazon effect (hint: it's the hair of the dog that bit you)

Consumers overwhelmingly want more technology in brick-and-mortar stores. And with more consumers willing to show up and shop at stores that have it — beefing up technology is a no-brainer in the face of increasing online retail competition.

Kiosks help keep brick and mortar stores relevant as e-commerce expands

Interactive kiosks offer retailers a tool for allowing customers to join the e-commerce experience with in-store purchasing by allowing shop to shop for both the physical and online product offerings.

Rolling out the robots: The next tech transformation

The main benefit of robots is often described as automating repetitive tasks. Robots are perfectly suited to such tasks, they can check over and over without losing concentration, while remembering every single planogram, matching it to the shelf in fractions of seconds, and producing actionable reports.

Tackling the challenges of remote branch IT

Today's retail space is evolving rapidly, driven by changing customer demand and increasing competition. While technology should be the enabler of this shift, very often it is one of the elements holding organizations back — particularly where they have tens to thousands of branches, such as in the convenience store market.

ICX Summit: Speakers, keynotes are all 'A-list'

A lineup of kiosk experts will share their insights at the ICX Summit June 5-7, offering a bird's eye view of what's in store for interactive customer engagement.

Kagan: Georgia Tech is helping transform retail

Georgia Tech has launched a $1 million-dollar retail technology initiative at its Advanced Technology Developers Center. The ATDC, launched in 1980, is the Georgia Tech incubator for new tech companies and ideas.

Showing (1 - 20) of 1205

Get the latest news & insights


NEWS

RESOURCES

TRENDING

FEATURES

TOPIC CENTERS



Featured Topic