Flannery Higgins, global marketing manager, PCMS, explains why retailers striving to deliver a superior customer experience must embrace technologies to empower store associates.
Lorcan Malone, president and COO of Swiftpage, explains how retailers can find a CRM that can scale to a business’ customer data needs by following a few guiding principles.
Consumers want more products and fast access to products. Retailers want to sell as much product as possible. An endless aisle strategy can deliver on both but retailers need to ensure the customer experience is well thought out, according to experts.
Sanjay Srinivasan, chief technology architect at Vonage, explains how a software-defined WAN can play into deploying a robust customer experience.
Swati Kungwani, business analyst and content manager at iTouchVision, explains why retailers need to pay attention to issues faced by customers and ensure timely responsive actions.
Scott Gifis, president, AdRoll, provides insight for brands getting started in the era of Amazon, recommendations to grow and optimize the brand, and how to connect with customers and increase sales.
Janet Hawkins, founder and president of Opterus, offers up best practices for ensuring the store associate can help keep the store humming with excitement and engagement.
New technology and innovation is changing the way consumers want to pay, but the increasingly rapid pace of change also creates challenges and vulnerabilities for self-service equipment providers.
Marc Gingras, CEO and founder of Foko Retail, explains that as shopping experiences change so does the role of the associate in the modern store, especially when it comes to tasks like merchandising or handling the final transaction.
Sarah Kampman, vice president of product at Square Root, explains why one of the biggest areas of transformation in retail is the relationship between corporate and store leadership.
Steve Davidson, vice president, Fortegra Warranty Product Group, explains how millennial behaviors, such as using digital services to get the best bang for buck, are resetting retailer expectations.
Blogger Chris Petersen poses a big question to retailers as the days of retailers differentiating on products seems to be long past for two reasons: there are no distinct channels and customers are crossing all boundaries on their own.
Jeff Kagan explains why grocers can't simply choose to sit the change wave taking place in their industry. If they do, the wave will pass them by, leaving them behind where they will slowly wither and die.
Gary Sankary, head of retail for Esri, explains why the emphasis on customer experience must continue for retailers wanting to successfully navigate through today's new business model.
Consumers are driving retailers to deliver an enhanced, multi-pronged and expansive delivery experience and those not hopping on the bandwagon will likely be left in the dust. Experts offer insight and tips are making sure that doesn't happen.
Mike Small, chief client officer at Sitel Group, explains why it's no longer enough for brands to provide consumers with a mobile app or automated tweets in response to questions. Consumers expect fully immersive and seamless experiences.
James Hoshor, senior mobile strategist and solutions architect for Propelics, explains that with artificial reality initiatives impacting consumer engagements in 2018, virtual reality should also start to gain adoption by retailers this year.
Blogger Bryan Pearson got the scoop on Kohl's new loyalty initiative that trades points for cash and combines elements of its credit card, sales events and Yes2You Rewards.
Lindsey Goodchild, CEO of Nudge Rewards, explains how happy employees lead to happy customers, which leads to stronger loyalty and profitability. According to a recent poll, companies with highly engaged employees outperform competitors by 147 percent.
Bryan Laing, vice president, client service, IDL Worldwide, explains why connecting with consumers on a deeper, more personal level through physical storytelling, reinforced by digital experiences, can help brands differentiate themselves and bring their brands to life.