Avoid these 8 mistakes and be a winner in personalization

Kibo CMO Tushar Patel outlines eight very avoidable, mistakes retailers make with regards to personalization.

‘Bodega Mania’ fails to make the case for technology

Hopefully, Bodega's social media firestorm will help educate the automated retailing industry and the technology community about the need to be direct with the public on important forthcoming changes.

2022: The death of the CXO

BookingBug CEO Glenn Shoosmith explains why retailers must have a 360-degree view of their customers and unify their communications. Customers are increasingly expecting to talk to companies across different channels, depending on their demographic.

Why it's crucial to understand the shopper’s in-store behavior in the evolving retail market

Smart Traffik CEO Laurent Simonin explains why brands and retailers need to unify their departments to increase revenue through an improved customer experience. It is up to the retailers and brands to understand who their customers are, how to best-address their expectations, and to create brand awareness and engagement.

Ultimate irony – Amazon building warehouse at former U.S. mall

As Chris Petersen writes, Amazon has simply been one of the most innovative retailers executing consumer choice and convenience and now is proving why distributors could be retailers' new BFFs: Best Friends in Fulfillment

Curing the epidemic of retail bankruptcy: X-data

Mike Maughan, head of global insights at Qualtrics, explains why X-data is a major piece of the puzzle when it comes to retail success.

4 strategies to build your business' long-term health

David Boone, EVP, U.S. card partnerships and shared services at TD Bank, offers insight on why it's a good time for retailers to invest in the long-term health of their businesses.

The road to retail salvation is personal and predictive

Gordon White, general manager Americas, The Social Client (a company of Acticall Sitel Group), provides three elements retail brands need to keep in mind if they aim to become personalization leaders.

What's really in it for your retail customers?

Tyler Douglas, chief sales and marketing officer at Vision Critical, offers up three key steps marketers can take to get back to the fundamentals. The first is putting customers in the driver's seat.

A shopper marketing conundrum: Providing a personalized mobile experience at scale

Matt McGinty, chief revenue officer, Fiksu DSP, provides insight on why targeting shoppers via mobile, based on their shopping habits, can improve the consumers' relationship with the brand.

5 steps to turn retail sales associates into selling machines

Rieva Lesonsky, CEO of GrowBiz Media, offers up insight on why retailers need to treat salespeople with respect, arm them with the right training and tools and model how you want them to treat customers.

Kagan: Poor checkout experience hurts retail brand

Jeff Kagan offers up his view on retail winners and losers and what the changing customer expectations are starting to demand from retail stores.

A retailer's guide to driving modern customer experiences

Antoine Rizk, vice president of go-to-market programs at Axway, provides insight on how the customer journey is transforming into a cross-platform experience, bridging the gap between physical and online stores and creating a seamless, personalized customer experience.

The overlooked weapons in your retail marketing arsenal

Karey Crump, senior director, product marketing at Blackhawk Network, discusses why marketers should use branded gift cards and egifts to attract new customers and deepen relationships with existing ones.

Making retail work for every generation - not just millennials

Bob Feher, an expert in analyst relations and market intelligence at NCR Corp., provides insight on why retailers which are striving to keep up with millennial consumer demands may actually be alienating other customers.

Why subscriptions are literally sucking the life out of stores

Chris Petersen offers insight on why the tremendous potential growth for subscription-based purchases is literally sucking the life and traffic out of bricks and mortar stores.

5 ways to provide the support your subscribers want

Georg Richter, founder and CEO of OceanX, explains why direct-to-consumer subscription businesses must focus efforts and investments on improving customer service and offers up some valuable steps to take.

Avoid these 5 mistakes in building a customer loyalty program

Arnab Mitra, marketing manager at SailPlay, explains why the value of a customer loyalty program is not just about acquiring and retaining customers. It's also key to the customer experience.

Leverage these retail IoT options to drive growth

Sara Sugar, a contributor to ShopKeep, explains why Internet of Things technology is something every retailer should be considering. While solutions vary drastically when it comes to technology and price there are many options to choose from.

A retail survival guide for the age of online shopping

Ashish Gambhir, Momentsnap co-founder and president, explains why the brick-and-mortar retail model is not yet in its death throes, though it is far from flourishing. Serious evolution and innovation are necessary if storefronts hope to beat back the tide of digital behemoths like Amazon and Walmart.

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