Employing a Single Customer View

Retailers have more information about their customers than ever before. The key, though, is to be able to have a 360 degree view of each customer in a way that provides value.

Type: White Paper

Sponsor: Pitney Bowes




Increase Sales with Intelligent Shelving

Retailers and brands can increase operational efficiencies, create intimate customer experiences, and generate new revenue streams.

Type: Special Report

Sponsor: Intel Corporation




[LIVE WEBINAR] Eliminating Islands of Technology in the Age of the Customer

Date: June 22, 2017 | Time: 2:00 PM EDT | Duration: 1 hour | Join guest Forrester Research principal analyst Brendan Witcher and Ryan Parker from Intel, as they discuss insights from an Intel-commissioned survey of retail decision makers in the US, UK, Germany, Japan and China. Register now!

Type: Webinar

Sponsor: Intel Corporation


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FEATURES


Multichannel is not enough: Creating a true omnichannel customer experience

It's critical businesses not assume today's online purchasing experience is the same as what consumers experienced years ago. As companies seek to bring the best of what they have to offer to customers, bringing together insights and tools for a unified experience across channels will create a happy customer base, and a healthy bottom line.

CONNECT Summit to tackle mobile technology's impact on restaurants, retail

Jayson Tipp, Nikki Baird among the keynote speakers for the fourth annual executive event.

How to craft a seamless omnichannel experience

Experts offer tips, advice and insight to help retailers develop an engaging and rewarding customer experience between online and offline.

How do you describe the CRM evolution? With these 4 c's

By John Oechsle, CEO, Swiftpage Walkmen were all the rage, cell phones were the size of eggplants, and Whitney Houston's "I Wanna Dance With Somebody" was the No. 1 hit.

Chatbot success 101: Why a single customer view is a must

The need for retailers to have a single customer view to ensure a consistent positive experience, across all the channels via which they interact with shoppers, has only grown more critical as the number of channels and the volume of customer data generated has increased.

8-second race: How retailers can connect with fast-moving customers

the window of opportunity for retail marketers to know, reach, convert and engage their customers has dropped to just eight seconds. The key to reaching them is to create an adaptive customer experience.

Last mile: The amazing race to solve the delivery dilemma

Omnichannel drives new expectations that every retailer must address.

Customer loyalty 101: How to avoid alienating today's shopper

Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be.

Are you sitting on a data goldmine? What all retail brands need to know

Thanks to market research, point-of-sale information, loyalty cards, online and mobile transactions, location data, and social media, retailers are sitting on vast pools of data. Yet many struggle to manage this invaluable resource, as data has become increasingly complex and is of limited use without intelligent analytics.

Kagan: New rules for success in retail

Retail will always be with us, but it will be different going forward. Now is the time to be experimenting and expanding your brand in the mind of your customers and investors.

Hungry for more conversions? There's an app for that

With the inherent convenience of ordering favorite specialty items online, come new demands from consumers, namely: the expectation of finding their favorite brands in the app store. The more consumers turn to their smartphones for buying convenience, the more competition arises for brands looking to cash in on the gold rush.

Location data is leading a retail revival: Here's how

Location data answers much more than just "Are buyers visiting my store?" It answers questions like "Which locations and audience segments do competitor's loyalists frequent?" and "How much market share are my marketing campaigns stealing from competitors?"

7 hacks for smarter, cheaper customer experience

Download a free webinar and learn how top retailers are deploying successful customer experiences with the help of Salesforce.

5 key components to monetize your data

The explosion of information is clearly accelerating. Data is flooding companies and the problem is only getting worse. As the next big explosion heats up with Internet of Things technology the rate of information growth will go exponential.

Can the voice of the customer drive transformational change?

There's a general assumption in business today that change is good, but we can't launch into change for the sake of it. There needs to be a clear business imperative, meaning the ability to define and measure change, demonstrating value. To do this, we need to go to the bottom line.

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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.

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