Employing a Single Customer View

Retailers have more information about their customers than ever before. The key, though, is to be able to have a 360 degree view of each customer in a way that provides value.

Type: White Paper

Sponsor: Pitney Bowes




Smart technology narrows gap in consumer data for retailers

With smart technology, retailers can collect information on consumer behaviors and adjust their strategy accordingly to increase revenue.

Type: White Paper

Sponsor: media mea LLC




Optimize your selling channels

Matching customer information with where they are located to help retailers make better decisions and maximize their revenue.

Type: White Paper

Sponsor: Pitney Bowes


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FEATURES


Customer success is the key to business growth

Typically the responsibility for customer service is split amongst various in-house teams and there is no overarching coordinated system to manage it. A coordinated approach is very much needed for the strategic management of customers and their experience.

5 key success factors for 'omnichannel as the new normal'

Chris H. Petersen explains why assorting the hottest products is not enough to win today's consumers.

2016 in review: Top retail customer experience stories

The year 2016 was one of technology, big changes and big steps by retailers aiming to boost and hone the customer experience. Here's a look back at the big news and advancements.

Retailers striving to beat Amazon must perfect the customer experience

To avoid losing more market share to Amazon, competing e-commerce and brick-and-mortar retailers must perfect the customer experience from the moment a shopper comes through the door to when they leave with their purchase.

Convenience for retail consumers will demand innovation in 2017

2016 was an interesting year in retail. Many established brands died a bricks and mortar death. While many thought this signaled the demise of the physical store once and for all, some pure play etailers shifted their clicks to bricks, perpetuating the age old debate of online versus in-store.

How Macy's, Target tap devices for the holidays

Here's a reason for retailers to be "appy" this holiday season: Purchases made on mobile apps more than doubled in 2015, to nearly $50 billion. We look at holiday-specific shopper apps and how retailers can parlay these concepts into direct spending online and in the store.

Digital gift cards proving popular with shoppers this holiday season

A First Data study reveals e-gift card usage is on the climb, driven by those ages 18 to 34. The biggest card buyers are those ages 35 to 54. The main reason is convenience.

Branded mobile pay bodes big promise for retailers

Check out a webinar presentation featuring an IBM expert that offers up terrific insight and knowledge regarding the branded mobile payment solution now available to retailers.

Horseshoes, hand grenades and location data?

Gil Larsen, VP of the Americas at Blis, says retailers either win or don't - unless you're playing horse shoes or chucking hand grenades, neither of which many of us have much experience doing.

With omnichannel the devil is in the data

Retailers (and their suppliers) must leverage the omnichannel network to stay relevant and harness these rich cross-channel opportunities.

Black Friday: Gimmick, gone or more relevant than ever?

Is Black Friday relevant, needed, necessary, or even a valuable marketing opportunity, or has it become a gimmick in the retailer's quest to grab consumers' attention earlier than ever?

How technology can enhance the customer in-store experience

Rather than being a threat, technology can in fact significantly enhance the customer in-store experience.

Why 30 retailers are asking consumers to self-personalize the shopping experience this holiday

Personalization has long been touted as the Holy Grail for improved customer experience at retail.

Autumn comforts: Discovering your shoppers' comfort zone

Along with the falling leaves and cooler temperatures comes the desire for comfort. So, in this season of comfort, how can we ensure that the feeling translates successfully to the sales floor?

7 critical questions traditional retailer metrics can't answer

Traditional metrics of sales and share are not enough for omnichannel.

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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.

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