Changing the Retail Paradigm

50% of customer interactions happen during a multi-channel, multi-event journey.

Type: White Paper

Sponsor: RedPoint Global Inc.




Seamless Cross-Channel Sales: Knowing Customers at Every Touchpoint

The first step in creating a compelling retail multichannel experience is to truly know your customer.

Type: White Paper

Sponsor: Pitney Bowes




[WEBINAR] Help Consumers Avoid Stubborn Sticker Frustration

In this webinar, sponsored by Avery Dennison Label and Packaging Materials, the key findings of a national consumer survey are reviewed in-depth. Download now!

Type: Webinar

Sponsor: Avery Dennison


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FEATURES


2022: The death of the CXO

BookingBug CEO Glenn Shoosmith explains why retailers must have a 360-degree view of their customers and unify their communications. Customers are increasingly expecting to talk to companies across different channels, depending on their demographic.

Why it's crucial to understand the shopper’s in-store behavior in the evolving retail market

Smart Traffik CEO Laurent Simonin explains why brands and retailers need to unify their departments to increase revenue through an improved customer experience. It is up to the retailers and brands to understand who their customers are, how to best-address their expectations, and to create brand awareness and engagement.

Ultimate irony – Amazon building warehouse at former U.S. mall

As Chris Petersen writes, Amazon has simply been one of the most innovative retailers executing consumer choice and convenience and now is proving why distributors could be retailers' new BFFs: Best Friends in Fulfillment

Curing the epidemic of retail bankruptcy: X-data

Mike Maughan, head of global insights at Qualtrics, explains why X-data is a major piece of the puzzle when it comes to retail success.

The road to retail salvation is personal and predictive

Gordon White, general manager Americas, The Social Client (a company of Acticall Sitel Group), provides three elements retail brands need to keep in mind if they aim to become personalization leaders.

What's really in it for your retail customers?

Tyler Douglas, chief sales and marketing officer at Vision Critical, offers up three key steps marketers can take to get back to the fundamentals. The first is putting customers in the driver's seat.

Digital innovation veteran assists Hurricane Harvey victims

When Hurricane Harvey struck, digital innovation specialist Brandon Elliott immediately recognized the need to respond quickly since he knew there were many people who had no idea what to do.

Kagan: Poor checkout experience hurts retail brand

Jeff Kagan offers up his view on retail winners and losers and what the changing customer expectations are starting to demand from retail stores.

A retailer's guide to driving modern customer experiences

Antoine Rizk, vice president of go-to-market programs at Axway, provides insight on how the customer journey is transforming into a cross-platform experience, bridging the gap between physical and online stores and creating a seamless, personalized customer experience.

Making retail work for every generation - not just millennials

Bob Feher, an expert in analyst relations and market intelligence at NCR Corp., provides insight on why retailers which are striving to keep up with millennial consumer demands may actually be alienating other customers.

Webinar: Experts offer insight on how retailers can avoid a sticky consumer experience

In a free live one-hour webinar, Laura Noll and Agata Kowalska from Avery Dennison provide insight on how product labels and labeling material play a role in the retail customer experience.

5 ways to provide the support your subscribers want

Georg Richter, founder and CEO of OceanX, explains why direct-to-consumer subscription businesses must focus efforts and investments on improving customer service and offers up some valuable steps to take.

Avoid these 5 mistakes in building a customer loyalty program

Arnab Mitra, marketing manager at SailPlay, explains why the value of a customer loyalty program is not just about acquiring and retaining customers. It's also key to the customer experience.

Merchants seek ways to make their mobile apps indispensable

Church's Chicken offers up a unique feature in its mobile app: a curated music playlist.

A retail survival guide for the age of online shopping

Ashish Gambhir, Momentsnap co-founder and president, explains why the brick-and-mortar retail model is not yet in its death throes, though it is far from flourishing. Serious evolution and innovation are necessary if storefronts hope to beat back the tide of digital behemoths like Amazon and Walmart.

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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.

NEWS