Your Customers Are More Than Support Tickets

Providing the best, most efficient service possible requires changing the way businesses manage their conversations with customers.

Type: White Paper

Sponsor: Kustomer Inc.




Optimize your selling channels

Matching customer information with where they are located to help retailers make better decisions and maximize their revenue.

Type: White Paper

Sponsor: Pitney Bowes




Employing a Single Customer View

Retailers have more information about their customers than ever before. The key, though, is to be able to have a 360 degree view of each customer in a way that provides value.

Type: White Paper

Sponsor: Pitney Bowes


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FEATURES


Humanizing the retail experience: Experiential shopping lives offline

These are the days of sharing, group think and the herd mentality… who knew the 90s-era mall rats, a generation of teens known for simply hanging out in suburban shopping malls, were so far ahead of their time?

4 ways to retain infrequent retail customers

As most business owners know, the cost of acquiring a new customer is much higher than retaining a current buyer. It's why companies put a lot of effort into retention marketing. But what happens when those current customers are buying less frequently?

Tips for ensuring the branded mobile app delivers a successful customer experience

There's no challenge getting retail consumers on board with mobile devices and apps. But getting that same consumer to embrace and forge a relationship with a branded mobile app, well, that's not so easy.

Why retailers need to get as social as consumers

Today's shoppers are social technology users, especially the female consumer segment. To be successful retailers should be just as social.

Loyalty marketing in a Trumpian world

Brands associating and disassociating with a polarizing President are going to tap into at least some of that emotion. So as a brand leader, it’s imperative you prepare to do something, do nothing, or be prepared with a contingency when you might not have a choice.

Forget just selling products: Customer experience is king

In a world where anyone can whip up an e-commerce site and begin selling in a matter of hours, merely taking products to market just isn't good enough anymore. Consumers are surrounded with options, so retailers need to find better ways to turn those browsers into repeat customers.

Sorry Jim Cramer, malls won't ever be ghost towns

During his flamboyant declarations about malls and their impending doom, Jim Cramer asks another financial analyst if he's been at a mall lately. The analyst says no, adding that he doesn't go to malls. I'm thinking the same might be true for Jim Cramer.

Reinventing the in-store customer experience

In-store shopping has fallen on hard times. Many retail categories — such as electronics and music — have largely disappeared, victims to the convenience and easy price comparisons that online shopping provide. Brick and mortar simply can't keep up.

Why retail Is the ultimate social platform

The impulse to socialize at the market lives on — witness the late 20th century phenomenon of "hanging out at the mall," or the 21st century rise of farmers markets and pop-up shops in the most densely urbanized settings.

Intel CEO: Data playing invaluable role in retail transformation

Intel CEO Brian Krzanich has seen the personal computer transform the world and now he, along with the rest of the retail industry, is watching another evolution: how technology is changing the definition of the store.

3 compelling reasons to attend ICX Summit in June

The opportunity to learn from best-in-class CX deployments, insight on the latest of Internet of Things and how best to build the customer experience are just three of nearly a dozen reasons to attend the upcoming ICX Summit.

Amazon's Treasure Truck banking on retail consumer whimsy

While the New York Times describes Amazon's Treasure Truck as another of Amazon's "puzzling retail experiments," it can be viewed as Amazon's continuing effort to refresh retail by trying innovative approaches.

7-Eleven catching up fast in boosting the customer experience

7-Eleven hasn't been a major force when it comes to digital innovation but it’s working hard to make up for lost time and striving to establish itself as a digital technology front runner.

Donald Trump, Nordstrom, Ivanka Trump: How politics now play into the retail customer experience

In simple terms, social media and the internet have given consumers the loudest and biggest mouthpiece to project their views and feelings and actions. But it shouldn't be used to unjustly hurt a retailer or a brand.

Kohl’s CTO on personalizing customer experience and how data plays a big role

When it comes to creating a ‘MEaningful’ customer experience, Kohl's is relying big time on data to understand customer behavior and craft a personalized experience.

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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.

NEWS