Employing a Single Customer View

Retailers have more information about their customers than ever before. The key, though, is to be able to have a 360 degree view of each customer in a way that provides value.

Type: White Paper

Sponsor: Pitney Bowes




Smart technology narrows gap in consumer data for retailers

With smart technology, retailers can collect information on consumer behaviors and adjust their strategy accordingly to increase revenue.

Type: White Paper

Sponsor: media mea LLC




Optimize your selling channels

Matching customer information with where they are located to help retailers make better decisions and maximize their revenue.

Type: White Paper

Sponsor: Pitney Bowes


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FEATURES


Why retail Is the ultimate social platform

The impulse to socialize at the market lives on — witness the late 20th century phenomenon of "hanging out at the mall," or the 21st century rise of farmers markets and pop-up shops in the most densely urbanized settings.

Intel CEO: Data playing invaluable role in retail transformation

Intel CEO Brian Krzanich has seen the personal computer transform the world and now he, along with the rest of the retail industry, is watching another evolution: how technology is changing the definition of the store.

3 compelling reasons to attend ICX Summit in June

The opportunity to learn from best-in-class CX deployments, insight on the latest of Internet of Things and how best to build the customer experience are just three of nearly a dozen reasons to attend the upcoming ICX Summit.

Amazon's Treasure Truck banking on retail consumer whimsy

While the New York Times describes Amazon's Treasure Truck as another of Amazon's "puzzling retail experiments," it can be viewed as Amazon's continuing effort to refresh retail by trying innovative approaches.

7-Eleven catching up fast in boosting the customer experience

7-Eleven hasn't been a major force when it comes to digital innovation but it’s working hard to make up for lost time and striving to establish itself as a digital technology front runner.

Donald Trump, Nordstrom, Ivanka Trump: How politics now play into the retail customer experience

In simple terms, social media and the internet have given consumers the loudest and biggest mouthpiece to project their views and feelings and actions. But it shouldn't be used to unjustly hurt a retailer or a brand.

Kohl’s CTO on personalizing customer experience and how data plays a big role

When it comes to creating a ‘MEaningful’ customer experience, Kohl's is relying big time on data to understand customer behavior and craft a personalized experience.

The 1 thing forgotten at the world’s largest retail event

There is no doubt, that in the current age, information is critical. When everything online is connected to a cloud and data is accessible in real time, business managers must make decisions based on information that is accurate and as up-to-date as possible.

7 under-the-radar retail trends for 2017

Will men and artificial intelligence define retail in 2017? Possibly. Considering the activities in retail today, several experts shared what unexpected trends they believe will merge in 2017.

2017 & beyond: Prognostications for retail technology

Shopper behavior and expectations have clearly changed and become more sophisticated. Retail stores need to evolve to meet consumer demands, and the influence of technology will only increase as retailers and brands seek to connect with shoppers.

Customer success is the key to business growth

Typically the responsibility for customer service is split amongst various in-house teams and there is no overarching coordinated system to manage it. A coordinated approach is very much needed for the strategic management of customers and their experience.

5 key success factors for 'omnichannel as the new normal'

Chris H. Petersen explains why assorting the hottest products is not enough to win today's consumers.

2016 in review: Top retail customer experience stories

The year 2016 was one of technology, big changes and big steps by retailers aiming to boost and hone the customer experience. Here's a look back at the big news and advancements.

Retailers striving to beat Amazon must perfect the customer experience

To avoid losing more market share to Amazon, competing e-commerce and brick-and-mortar retailers must perfect the customer experience from the moment a shopper comes through the door to when they leave with their purchase.

Convenience for retail consumers will demand innovation in 2017

2016 was an interesting year in retail. Many established brands died a bricks and mortar death. While many thought this signaled the demise of the physical store once and for all, some pure play etailers shifted their clicks to bricks, perpetuating the age old debate of online versus in-store.

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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.

NEWS