The Future Is Today: A Guide to Become a Digital Retailer

New digital technologies are changing the retail space and encouraging customers to purchase in-store. Read this guide for six strategies you can use to deliver the engaging customer experiences across channels.

Type: White Paper

Sponsor: Adobe




5 Best Practices for Turning Your Website into a Content Marketing Machine

Does your website leverage the best in content marketing practices to ensure potential clients look to you for solutions? 51 percent of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.

Type: White Paper

Sponsor: Networld Press




5 Tips for Improving Loyalty

A well-designed, innovative loyalty program can help you surprise and delight your customers with engaging and rewarding experiences. Technology is fast changing customer expectations, so it’s vital to refresh and reimagine the possibilities. To jumpstart your efforts, here are five concrete ideas.

Type: White Paper

Sponsor: Stellar Loyalty


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Crate & Barrel leader talks mobile tech and designing a seamless customer experience

Understanding the consumer is just one part of the equation for Crate & Barrel. The key, as a top leader explained, is knowing what a consumer is looking for, helping them find it easy and quick, and driving the purchase forward.

Kagan: Early adopters gain competitive advantage

Jeff Kagan explains why timing your entry into new areas of retail payment technology is key. Early adopters get a competitive advantage yet they take the arrows, he explains. Then over time, as wave after wave of competitors jump in and do the same thing, the competitive advantage gives way and becomes simply a cost of doing business.

Lowe's innovation leader talks mission, focus and strategy

Lowe's customer experience innovations is moving at the speed of light, advancing robotics, apps, AR and VR technologies to make home improvement shopping easier and more rewarding.

It's the same old song and dance for mobile payments adoption

Stop me if you;ve heard this one before: You're more likely to go back home to retrieve your smartphone than the wallet you left behind.

ICX Summit: Neuroscience, millennials and measuring customer experience

The upcoming June ICX Summit boasts top leaders in customer experience speaking on a range of topics from CX strategy to measuring customer experience return-on-investment

Identifying the millennial 'tribes'

Media outlets often make the mistake of stereotyping millennials either as lazy, entitled, antiestablishment types who can’t stop taking selfies, or as clever, socially conscious adults. Both stereotypes fail consider the full spectrum of the millennial demographic.

When will retailers wake up and smell the CLV?

Peter Fader, professor of marketing at the Wharton School of the University of Pennsylvania and co-founder of Zodiac, explains why a truly customer centric company is one that aligns iproducts and services around the wants and needs of its most valuable customers. In other words, it's about using customer lifetime value (CLV) metrics.

Dunkin' Donuts delivers digital signage customer experience

The donut quick service restaurant changed things up by replacing static signs with digital signage. The goal was simple: Boost the customer experience.

A look at trends taking over retail in 2017

To keep up with shopper expectations, it's more important than ever for retailers to enhance and integrate the physical and digital. As we move further into 2017, the retail world will see a reversal of some previous trends and the emergence of others.

IoT proving valuable in driving customer experience, savings and operational efficiencies

Retailers not using Internet of Things technology may soon want to investigate its potential given big opportunities to boost the customer experience and save big bucks.

How To: Improve digital product content to boost customer experience, sales

Today's retailers are missing out on sales due to a poor digital product content strategy which not only results in a weak customer experience but puts a dent to the brand in most cases.

Tips for ensuring the branded mobile app delivers a successful customer experience

There's no challenge getting retail consumers on board with mobile devices and apps. But getting that same consumer to embrace and forge a relationship with a branded mobile app, well, that's not so easy.

Why retailers need to get as social as consumers

Today's shoppers are social technology users, especially the female consumer segment. To be successful retailers should be just as social.

Loyalty marketing in a Trumpian world

Brands associating and disassociating with a polarizing President are going to tap into at least some of that emotion. So as a brand leader, it’s imperative you prepare to do something, do nothing, or be prepared with a contingency when you might not have a choice.

Kagan: Fixing your app to improve customer experience

Bottom line, smartphone technology and apps are an incredible way to reach customers in new and creative ways. Use technology in new ways to give the customer what they want and that will improve customer retention. However, developing a great app is more complicated than many know.

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Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.

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