5 Best Practices for Turning Your Website into a Content Marketing Machine

Does your website leverage the best in content marketing practices to ensure potential clients look to you for solutions? 51 percent of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.

Type: White Paper

Sponsor: Networld Press




Uses of Digital Signage in Transportation

Digital signage quickly is replacing static signage in transportation applications. Along with displaying schedule information, digital signage can serve double duty by advertising products and services and generating additional revenue.

Type: Guide

Sponsor: LG Electronics USA, Inc.




Staying Secure with Parallel Networks

Parallel Networks allow retailers, financial institutions and branch offices to incorporate digital signage into their marketing efforts without risking sensitive customer information.

Type: White Paper

Sponsor: Cradlepoint


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FEATURES


Accounting for gift cards in the retail setting

While gift cards are popular they are also a very hot area of scrutiny with the IRS. And if retailers aren't calculating the gift card income adjustment, using correct methods and procedures, they could find themselves in trouble with an audit.

5 key distributor opportunities in an omnichannel world

For today's consumers, omnichannel is their "new normal." They now shop and purchase anytime and everywhere. What this means for traditional retailers is that they must become more flexible and "seamless."

Intel CEO: Data playing invaluable role in retail transformation

Intel CEO Brian Krzanich has seen the personal computer transform the world and now he, along with the rest of the retail industry, is watching another evolution: how technology is changing the definition of the store.

Amazon's Treasure Truck banking on retail consumer whimsy

While the New York Times describes Amazon's Treasure Truck as another of Amazon's "puzzling retail experiments," it can be viewed as Amazon's continuing effort to refresh retail by trying innovative approaches.

The 1 thing forgotten at the world’s largest retail event

There is no doubt, that in the current age, information is critical. When everything online is connected to a cloud and data is accessible in real time, business managers must make decisions based on information that is accurate and as up-to-date as possible.

Lululemon taps data intelligence to amplify customer experience, relationship

The athletic apparel brand is striving to build its human connection with consumers with data analytics.

Staging an experiential marketing encore, the Bloomingdale's, Brooks Brothers way

There's no business like show business, and retailers are vying to get in on the act. More merchants are turning to Broadway in their ongoing play for experiential marketing. But what can retailers do for an encore?

2016 in review: Top retail customer experience stories

The year 2016 was one of technology, big changes and big steps by retailers aiming to boost and hone the customer experience. Here's a look back at the big news and advancements.

Retailers striving to beat Amazon must perfect the customer experience

To avoid losing more market share to Amazon, competing e-commerce and brick-and-mortar retailers must perfect the customer experience from the moment a shopper comes through the door to when they leave with their purchase.

Jewelry etailer reaping big rewards with price negotiation tool

Consumers love a bargain and, as one online jewelry retailer is learning, consumers love to negotiate on price.

Digital gift cards proving popular with shoppers this holiday season

A First Data study reveals e-gift card usage is on the climb, driven by those ages 18 to 34. The biggest card buyers are those ages 35 to 54. The main reason is convenience.

The changing face of merchandising and what retailers need to do to succeed

The changing face of retail merchandising requires retailers to go beyond tried and tested tactics.

3 tips to engage retail customers as they wait

Waiting time in the retail world is almost inevitable. However, it's also an opportunity for businesses to engage and connect with their audience through tools such as digital signage.

Social media ROI, loyalty and the customer experience

While marketers know in their gut that social media is important as customers are clearly there and sharing, they often lack the return on investment to prove to executives why the investment is paying dividends.

How entrepreneurial employees boost profit, customer service during holiday season

For national chains a drive toward community presents the opportunity for front-line employees and local store managers to drive sales and profits. However, to maximize the opportunity, managers and employees need to be entrepreneurial.

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Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.

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