Customer Service

The power of unification: Video security & critical communications

John Zidar, senior VP, global enterprise and channels at Motorola Solutions, shares insight on why safety and security are a critical component of the retail customer experience and how the right technology can boost decision making and prevent security incidents.

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January 11, 2021 by John Zidar — Regional Marketing Manager, North America, Motorola Solutions

Safety and security relies on a complex array of critical technologies that keep us safe. When these technologies are connected to communicate and learn from each other together in one integrated ecosystem, safety and performance improve across your various locations. Information flows where it's needed — from cameras, to smart radios, to your store locations— and critical information is made clear so that you can proactively respond when needed to possibly prevent incidents from happening. Decisions improve, and fairness and accuracy grow.

At the edge of security is video security, which enhances visibility across your retail facilities with specialized cameras that enable you to gain a clear view of every location, and AI technology has brought a new level of automation to the analysis of that video.

The role of a security operator has shifted away from actively monitoring live video streams to verifying alerts that are detected by a smart video management system. By focusing your attention on the information that matters most, AI-powered video analytics help cut through the noise, providing valuable insights so that you can make informed decisions to take action.

As important as it is to efficiently detect and analyze potentially critical security events, it is equally as important for that information to be instantly and reliably communicated across your entire team. Two-way radio communications ensure key personnel to stay informed of critical decisions at all times, even across multiple teams, networks and locations.

By supporting efficiency, communication and productivity, unified technologies enable a new kind of safety, empowering you and your team to collaborate in more powerful ways.

John Zidar is senior VP, global enterprise and channels at Motorola Solutions

About John Zidar

He is responsible for providing business-critical solutions globally, including pre- to post-sale engineering. John has been with Motorola for 24 years and most recently served as corporate vice president, government markets.

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