Bain & Company News & Media

AI use is mainstream among consumers

January 13, 2026

A hefty number of consumers, 70%, are using AI in their personal lives and nearly half, 45%, are using it daily compared to half that just nine months ago.

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Agentic AI may disrupt retail yet consumer caution in play

November 27, 2025

Agentic AI is poised to disrupt retail yet 50% of consumer remain cautious of fully autonomous purchasing.

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Many consumers not aware of AI is in play during online shopping

January 7, 2025

Well more than half of consumers, 71%, don't realize they are encountering AI technology during an online shopping experience despite the fact most had…

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Tapping AI for personalization could boost retail revenue

June 4, 2024

Retailers using AI-powerd conversational shopping assistants to drive personalized shopping experience could boost a retailer's revenue by 5% to 10%.

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