Blackhawk Network News & Media
Consumers are loving gift cards
July 8, 2025
The sale of U.S. gift cards is projected to increase 10% this year, compared to 2024.
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Rewards drive better ROI than discounts, claims study
June 12, 2025
Reward and incentive-based promotions can drive a better return on investment than a discount strategy as well as higher annual improvement in customer…
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Male consumers top gift card buyers
June 20, 2024
The male consumer is the primary gift card buyer in the U.S. for the first time, according to a Blackhawk Network research report on consumer gift card and…
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Gift cards high on holiday shopping list this year
November 1, 2023
Gift cards are high on shoppers' holiday list as consumers plan to spend 43% of their holiday budget on gift cards.
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