Numerator | Market Track LLC | Vista Equity Partners News & Media
Most consumers concerned about tariff impacts
September 22, 2025
A hefty majority, 87%, of U.S. consumers are worries about the impact from tariffs on shopping and finances and nearly one in five believe their job or…
read now
Price a big focus for back-to-school shoppers
September 9, 2025
Price is the top priority for more than half, 57%, of back-to-school shoppers, a slight increase from 52% in 2024.
read now
Nearly half of consumers oppose tariffs
August 1, 2025
Nearly half of U.S. consumers, 43%, oppose White House administration tariff policies while 29% are in support and 28% are neutral on the issue.
read now
Home Depot, Lowe’s retain top ranking among home improvement brands
August 1, 2025
Home Depot and Lowe's have maintained their ranking as home improvement category leaders in the Numerator Home Improvement Tracker report, attaining 28% and…
read now
Most consumers aware of proposed tariffs
June 30, 2025
Most U.S. consumers, 77%, are aware of new or proposed tariffs on goods imported into the U.S., with millennials, 79%, most aware followed by high-income…
read now
Father’s Day shopping split even across online, big box, grocers
June 9, 2025
Consumer shopping activity this Father's Day will be nearly split evenly across e-commerce (39%), wholesale big box retailers (38%) and grocery stores (33%).
read now
Numerator debuts tariff risk index for measuring vulnerability
May 30, 2025
Numerator has released a Tariff Risk Index to quantify vulnerability across consumer categories to tariff-driven disruption.
read now
Tariffs a growing concern with shoppers
April 22, 2025
A majority of households have concerns about tariffs, a potential recession and stock market volatility, according to a Numerator report.
read now
Amazon customer spends nearly $3K, makes 73 purchases a year
March 31, 2025
The average Amazon consumer spent $2,817 on Amazon.com, making 73 purchases last year.
read now
TikTok users will jump to Instagram, Facebook if US ban becomes permanent
January 27, 2025
TikTok users are already moving to alternate social media channels in light of the move to ban the social media app in the U.S.
read now
Home Depot, Lowe’s keep category leadership spots
December 30, 2024
Home Depot and Lowe's maintained their leadership spots in the home improvement sector, capturing an average of 28% and 19%, respectively, of consumer spend…
read now
Amazon top favorite for Cyber Weekend shoppers
December 6, 2024
Amazon topped the list of retailers favored by Cyber Weekend shoppers, according to a Numerator survey that polled over 9,600 shoppers.
read now
Most consumers will be shopping Cyber Weekend
November 21, 2024
Well more than half of consumers, 73%, plan to shop Cyber Weekend and 63% plan to purchase holiday gifts during the holiday sales event.
read now
Most consumers celebrate Thanksgiving but more celebrate Christmas
November 1, 2024
A hefty number of U.S. consumers, 87%, will celebrate Thanksgiving this year with 80% of turkey day shoppers expecting to all or most of their shopping…
read now
Temu shoppers are loyal, pretty social
October 7, 2024
The Temu shopper spends $247 a year at Temu, a Chinese online marketplace, and makes an average of six purchases on the site each year. Well more than half…
read now
One third of US consumers loving TikTok
June 28, 2024
When it comes to consumer adoption of TikTok 31% of U.S. adults are using the social media app, making it the fifth most-popular behind Facebook, YouTube…
read now
Home Depot tops with consumers
June 13, 2024
Home Depot captured 29% of home improvement spending in the first quarter of the year with Lowe's taking second place with 20%, according to a Numerator survey.
read now
Gen Z top gift givers on Father’s Day
June 12, 2024
The Gen Z consumer is the mostly likely to give gifts on Father's Day this year, according to a Numerator survey of 5,500 consumers.
read now
Consumer confidence takes a dip in April
May 21, 2024
Consumer confidence dipped in April due and factors included job market discomfort, and consumers ability to make ends meet, according to the Numerator…
read nowSubscribe
Get the latest news and resources from Retail Customer Experience.
