Aaron Shapiro
Aaron Shapiro
NoneRecent Contributions
Anything they can do, you can do better
by Aaron Shapiro — CEO, HUGE
Take a look at the first-class section on any airplane today; it's full of corporate leaders lugging around Walter Isaacson's Steve Jobs biography, searching…
read nowStop blabbing about innovation and start actually doing it
by Aaron Shapiro — CEO, HUGE
These days, every established company is at risk of having its industry — and its own business — disrupted by a startup. Cognizant of this, companies devote a…
read nowSkunkworks, reorganization and other tactics to excel in the digital age
by Aaron Shapiro — CEO, HUGE
Outside of the technology sector, most of the large companies that I encounter are startlingly similar.
read nowRIM's only road back: Building an iPhone killer
by Aaron Shapiro — CEO, HUGE
Once upon a time, Research in Motion was the world's leading smartphone company. Armies of executives were loyal to their "crackberries." It had a stock price…
read nowWhat every company should take from Barnes & Noble: a page from their corporate playbook
by Aaron Shapiro — CEO, HUGE
Time and time again we've seen the same story play out: An established industry player ignores digital and ends up in a fight for survival against a brash…
read nowSee More From Aaron
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