News & Media From Aaron Shapiro

Anything they can do, you can do better

Take a look at the first-class section on any airplane today; it's full of corporate leaders lugging around Walter Isaacson's Steve Jobs biography, searching…

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Stop blabbing about innovation and start actually doing it

by Aaron Shapiro — CEO, HUGE

These days, every established company is at risk of having its industry — and its own business — disrupted by a startup. Cognizant of this, companies devote a…

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Skunkworks, reorganization and other tactics to excel in the digital age

by Aaron Shapiro — CEO, HUGE

Outside of the technology sector, most of the large companies that I encounter are startlingly similar.

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RIM's only road back: Building an iPhone killer

by Aaron Shapiro — CEO, HUGE

Once upon a time, Research in Motion was the world's leading smartphone company. Armies of executives were loyal to their "crackberries." It had a stock price…

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What every company should take from Barnes & Noble: a page from their corporate playbook

by Aaron Shapiro — CEO, HUGE

Time and time again we've seen the same story play out: An established industry player ignores digital and ends up in a fight for survival against a brash…

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