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Adam Herbert

Adam Herbert
Go Live Data is the UK’s premier data and engagement business, helping companies manage their outbound engagement and internal data assets using their unique 1.6M corporate data universe. Go Live Data is a disruptor in the data landscape and on a mission to build the best corporate service in the UK with a focus on clean, compliant, reliable data, exceptional customer service, and allowing their customers to access the information that will help them realise their vision for success. To date they have built a database of 1.6 million limited and PLC organisations’ data.

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Responsible data management: How to remain ethical when implementing AI solutions

by Adam Herbert — CEO, Go Live Data

New tech carries risk, and while retailers should be encouraged to integrate AI across sectors, ethical data management must remain central to any decision.

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