Addy brings a wealth of experience across diverse retail segments and retail analytics. Joining Axis Communications in 2018 as the Retail Business Development Manager, Addy played a pivotal role in assisting retailers to prevent losses and optimize operational efficiency. Prior to joining Axis Communications, Addy worked as a retail consultant, crafting strategic solutions for businesses to enhance their services. This included revamping store designs and optimizing product placement to create an exceptional customer experience.